Comments on: Make them a oneconditional guarantee http://www.ducttapemarketing.com/blog/2007/09/12/make-them-a-oneconditional-guarantee/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: The Blogging Nurseryman » The “One Conditional Guarantee” http://www.ducttapemarketing.com/blog/2007/09/12/make-them-a-oneconditional-guarantee/#comment-65921 The Blogging Nurseryman » The “One Conditional Guarantee” Wed, 19 Sep 2007 15:54:14 +0000 http://www.ducttapemarketing.com/blog/2007/09/12/make-them-a-oneconditional-guarantee/#comment-65921 [...] came across this suggestion at Duct Tape Marketing. They mention a One Conditional Guarantee, which is basically what we have been doing all along. Tell the customer “that the only [...] [...] came across this suggestion at Duct Tape Marketing. They mention a One Conditional Guarantee, which is basically what we have been doing all along. Tell the customer “that the only [...]

]]> By: Kevin Norman http://www.ducttapemarketing.com/blog/2007/09/12/make-them-a-oneconditional-guarantee/#comment-61366 Kevin Norman Fri, 14 Sep 2007 17:09:38 +0000 http://www.ducttapemarketing.com/blog/2007/09/12/make-them-a-oneconditional-guarantee/#comment-61366 Excellent wisdom. Nuff said. Excellent wisdom. Nuff said.

]]> By: Nik Butler http://www.ducttapemarketing.com/blog/2007/09/12/make-them-a-oneconditional-guarantee/#comment-59910 Nik Butler Thu, 13 Sep 2007 07:18:45 +0000 http://www.ducttapemarketing.com/blog/2007/09/12/make-them-a-oneconditional-guarantee/#comment-59910 Since going self employed ( 8 years ago ) I have always offered a similar guarantee on the Linux Server installations for my clients. If within the first ear they are unhappy with using Linux as a server then providing all the windows licenses are paid up then I will install this for them at no charge on the labour. This safety net is great for them since it split the potential costs in two. They would have paid labour for me to instal Windows plus the windows charge. So if they try Linux and it works for them then they have made a significant saving in IT Delivery. If it doesnt work out theres no loss since they can pay for Windows and carry on as planned. In 8 years and 62 server installations I have only ever had 1 client request windows after a few months. A well planned Guarantee is a excellent marketing tool in its own right. Its a Great post thank you . Since going self employed ( 8 years ago ) I have always offered a similar guarantee on the Linux Server installations for my clients. If within the first ear they are unhappy with using Linux as a server then providing all the windows licenses are paid up then I will install this for them at no charge on the labour.
This safety net is great for them since it split the potential costs in two. They would have paid labour for me to instal Windows plus the windows charge. So if they try Linux and it works for them then they have made a significant saving in IT Delivery. If it doesnt work out theres no loss since they can pay for Windows and carry on as planned.

In 8 years and 62 server installations I have only ever had 1 client request windows after a few months.

A well planned Guarantee is a excellent marketing tool in its own right.

Its a Great post thank you .

]]> By: John Rosen http://www.ducttapemarketing.com/blog/2007/09/12/make-them-a-oneconditional-guarantee/#comment-59556 John Rosen Wed, 12 Sep 2007 22:41:18 +0000 http://www.ducttapemarketing.com/blog/2007/09/12/make-them-a-oneconditional-guarantee/#comment-59556 Bravo! It always amazes me that some of my clients are so hesitant to offer such guarantees. I find myself sputtering at them -- "But, don't you believe in your product? Don't you believe customers will be satisfied?" Interestingly, by selling a product, a given company IS making an implied guarantee -- this is a fairly well settled feature of commercial law. So, in one sense, all you're recommending is that companies make explicit that which is already implicit...and since it's already implicit, why not make some marketing hay out of it? Finally, my wohle experience teaches me tha the vast majority (and I mean vast" >98%) of people are honest -- they don't come in for a refund unless something really was wrong with the product. The costs, as you point out, of fulfilling on the guarantee for this 2% is minimal in comparison to the benefits of reduced customer risk. Bravo! It always amazes me that some of my clients are so hesitant to offer such guarantees. I find myself sputtering at them — “But, don’t you believe in your product? Don’t you believe customers will be satisfied?” Interestingly, by selling a product, a given company IS making an implied guarantee — this is a fairly well settled feature of commercial law. So, in one sense, all you’re recommending is that companies make explicit that which is already implicit…and since it’s already implicit, why not make some marketing hay out of it? Finally, my wohle experience teaches me tha the vast majority (and I mean vast” >98%) of people are honest — they don’t come in for a refund unless something really was wrong with the product. The costs, as you point out, of fulfilling on the guarantee for this 2% is minimal in comparison to the benefits of reduced customer risk.

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2007/09/12/make-them-a-oneconditional-guarantee/#comment-59354 John Jantsch Wed, 12 Sep 2007 18:27:10 +0000 http://www.ducttapemarketing.com/blog/2007/09/12/make-them-a-oneconditional-guarantee/#comment-59354 Joey, Nice - love to see photo of your tea pot. Joey,

Nice – love to see photo of your tea pot.

]]> By: Joey Roth http://www.ducttapemarketing.com/blog/2007/09/12/make-them-a-oneconditional-guarantee/#comment-59331 Joey Roth Wed, 12 Sep 2007 17:52:32 +0000 http://www.ducttapemarketing.com/blog/2007/09/12/make-them-a-oneconditional-guarantee/#comment-59331 Requiring customers to offer suggestions when they return products is extremely insightful. Imagine how enthusiastically customers will talk about the product if they really do see their suggestions implemented in the next version. I'm going to use this “oneconditional guarantee” when I start selling Sorapot, a teapot I designed, this winter. Requiring customers to offer suggestions when they return products is extremely insightful. Imagine how enthusiastically customers will talk about the product if they really do see their suggestions implemented in the next version. I’m going to use this “oneconditional guarantee” when I start selling Sorapot, a teapot I designed, this winter.

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