Thanks for putting the Scott Cook interview up. He crystalized what we (entreprenuers) should be doing. I really appreciate his thoughts on the volunteer workforce. Hopefully, peaceful and productive globalization will continue and companies with this mindset will grow more quickly than others.

I enjoyed your mini interview with Scott and his approach with his employees and customers. He understands that his companies assets enter and leave the building each day, and approaches each day as if he was starting his business that day. Small business and large business executives would do well to think of their businesses as if they were doughnut shops.
You have to get up early every morning to make the doughnuts.
Is this a noble mission statement? Not really. But it sure is a great way to ensure you you appreciate your customers and employees.

I liked the point that was made in this post about “Conversational marketing relies heavily on authenticity and transperancy – you can’t give those to you clients if they are not reflected in your business.” I concur with that statement because if you are not authentic in your business and what you stand for and what your business is about…your customers will see through it eventually and you will lose the trust of your customers. I have unfortunately been around other business owners whom “think” they are tricking others into thinking they are something that they are not however, it always catches up to them. So when you talk with people, it is best to talk straight with them and tell them truthfully what your business is about. You will reach more people with honesty then will fake words and false promises.

Sincerely,