Duct Tape Marketing

Consider subscribing to my blog’s RSS feed. It’s stickyYou can find reams and reams of digital paper used up on the topic of search engine optimization (SEO). Unfortunately, much of it is either garbage, dubious in nature or overkill.
The typical small business won’t benefit from the latest way to scam the search engines. The typical […]

Advertising is a very effective way to generate leads, but it remains one of those double edge swords type of things for budget crunched small businesses. On the surface, advertising can represent the single greatest marketing expense - on the other hand, it is how most businesses take it to the next level.
So how do […]

A lot of marketing folks spend a great deal of time worrying if they’ve got the right look. For many this means mastering the look that is considered acceptable in their industry (AKA - like everyone else.) For others, this might unfold as a quest to look cool, trendy or expensive.
In the end, the […]

I happen to think that many small business folks would find networking on the web as valuable as networking at, say, the next Chamber event. There are many ways to do networking on the web but I happen to think one of the easiest is to participate in blogs you enjoy by frequently posting relevant […]

Jim Blasingame is the creator and award-winning host of the Small Business Advocate® Show, a weekday radio talk show dedicated to small business. He is one of the pioneers in terms of experts dedicated to small business.
A few months ago he created a unique search engine called AskJim. Now, AskJim isn’t so much a search […]

I visited with Lesa King, editor of the Graphic Reporter, author the Lynda.com training series - Graphic Secrets for Business Professionals and chief evangelist for iStockphoto for a recent edition of the Duct Tape Marketing podcast.
Lesa gave the Duct Tape Marketing Coach network a guided tour of iStockphoto at my annual gathering of coaches. For […]

Most small business marketers think in terms of marketing as a way to get a keep customers. While that is indeed correct, effective marketing is also a great way to attract and keep great talent to your business. No matter how hot your products and services are your growth will be tied very directly to […]

If content is king, and it is, then what, really, is content these days?
On the web, it’s simply not enough to write hard hitting sales copy and call it content. Content, content that educates and builds trust, has become much more active than that and requires a strategic view to be truly effective.
To compete in […]