Comments on: The proper way to stalk a journalist http://www.ducttapemarketing.com/blog/2007/10/07/the-proper-way-to-stalk-a-journalist/ Small business marketing blog Sat, 21 Nov 2009 16:03:46 -0500 http://wordpress.org/?v=abc hourly 1 By: worn out hack http://www.ducttapemarketing.com/blog/2007/10/07/the-proper-way-to-stalk-a-journalist/comment-page-1/#comment-408022 worn out hack Sun, 21 Jun 2009 01:08:40 +0000 http://www.ducttapemarketing.com/blog/2007/10/07/the-proper-way-to-stalk-a-journalist/#comment-408022 As a journalist can I add - read the journo's publication, work out how they write, write a press release the same way they do in pyramid style (important facts at the top, cuttable dross lower down, at the bottom put in all relevant detail so they don't have to call you (how old are you, are you married, whats your full name, which street in which town are you from)<br>Put your phone number in.<br>Email it in a word pad document. (we don't care about your clever typesetting skills, and theres every possibility our cheapskate employer won't pay for the latest version of Word. Chances of us having a more obscure WP program are even thinner. We just want it properly spelled)<br>Add a good quality colour photograph in a moderately high res (500-1000kb is ok) as a seperate jpeg attachment.<br><br>Limit the press release to 400 words.<br><br>Chances are if you do this we'll cut and paste it without even reading it properly... As a journalist can I add – read the journo's publication, work out how they write, write a press release the same way they do in pyramid style (important facts at the top, cuttable dross lower down, at the bottom put in all relevant detail so they don't have to call you (how old are you, are you married, whats your full name, which street in which town are you from)
Put your phone number in.
Email it in a word pad document. (we don't care about your clever typesetting skills, and theres every possibility our cheapskate employer won't pay for the latest version of Word. Chances of us having a more obscure WP program are even thinner. We just want it properly spelled)
Add a good quality colour photograph in a moderately high res (500-1000kb is ok) as a seperate jpeg attachment.

Limit the press release to 400 words.

Chances are if you do this we'll cut and paste it without even reading it properly…

]]> By: tinku gallery http://www.ducttapemarketing.com/blog/2007/10/07/the-proper-way-to-stalk-a-journalist/comment-page-1/#comment-400489 tinku gallery Mon, 28 Jul 2008 14:12:03 +0000 http://www.ducttapemarketing.com/blog/2007/10/07/the-proper-way-to-stalk-a-journalist/#comment-400489 Any suggestions on what to do if the journalists don't blog or post their contact information in their online articles? Any suggestions on what to do if the journalists don’t blog or post their contact information in their online articles?

]]> By: Membuat Daftar Prospek, Cara Cerdas Mendapat Tautan dan Traffic Pengunjung | FundKitchen http://www.ducttapemarketing.com/blog/2007/10/07/the-proper-way-to-stalk-a-journalist/comment-page-1/#comment-184122 Membuat Daftar Prospek, Cara Cerdas Mendapat Tautan dan Traffic Pengunjung | FundKitchen Tue, 04 Dec 2007 16:30:20 +0000 http://www.ducttapemarketing.com/blog/2007/10/07/the-proper-way-to-stalk-a-journalist/#comment-184122 [...] artikel tentang cara tepat mendekati jurnalis (the proper way to stalk a journalist) oleh John Jantsch: You know you need to get your story told in the media, but you can’t seem to [...] [...] artikel tentang cara tepat mendekati jurnalis (the proper way to stalk a journalist) oleh John Jantsch: You know you need to get your story told in the media, but you can’t seem to [...]

]]> By: PR folk: change now or forever hold your piece « BlogWell http://www.ducttapemarketing.com/blog/2007/10/07/the-proper-way-to-stalk-a-journalist/comment-page-1/#comment-115485 PR folk: change now or forever hold your piece « BlogWell Fri, 02 Nov 2007 19:56:15 +0000 http://www.ducttapemarketing.com/blog/2007/10/07/the-proper-way-to-stalk-a-journalist/#comment-115485 [...] posts around the Web that talk about the etiquette of contacting people via e-mail: The proper way to stalk a journalist, from John Jantsch, author, Duct Tape Marketing The Effective Emailer – how to email Guy [...] [...] posts around the Web that talk about the etiquette of contacting people via e-mail: The proper way to stalk a journalist, from John Jantsch, author, Duct Tape Marketing The Effective Emailer – how to email Guy [...]

]]> By: Ask Salomon » Blog Archive » The Smart Way to Get Traffic and Links: Creating a Prospect List for Bloggers http://www.ducttapemarketing.com/blog/2007/10/07/the-proper-way-to-stalk-a-journalist/comment-page-1/#comment-107819 Ask Salomon » Blog Archive » The Smart Way to Get Traffic and Links: Creating a Prospect List for Bloggers Sat, 27 Oct 2007 14:18:36 +0000 http://www.ducttapemarketing.com/blog/2007/10/07/the-proper-way-to-stalk-a-journalist/#comment-107819 [...] Jantsch recently talked about the proper way to stalk a journalist: You know you need to get your story told in the media, but you can’t seem to get anyone [...] [...] Jantsch recently talked about the proper way to stalk a journalist: You know you need to get your story told in the media, but you can’t seem to get anyone [...]

]]> By: Craig Rentmeester's Blog http://www.ducttapemarketing.com/blog/2007/10/07/the-proper-way-to-stalk-a-journalist/comment-page-1/#comment-90369 Craig Rentmeester's Blog Sun, 14 Oct 2007 00:18:48 +0000 http://www.ducttapemarketing.com/blog/2007/10/07/the-proper-way-to-stalk-a-journalist/#comment-90369 <strong>Media Pitching in Today's World</strong> Here is a link to a great post by John Jantsch at Duct Tape Marketing. He outlines ways to stalk journalists with the hopes of becoming a valued source. He suggests thinking of journalists as a target market. In doing Media Pitching in Today’s World

Here is a link to a great post by John Jantsch at Duct Tape Marketing. He outlines ways to stalk journalists with the hopes of becoming a valued source. He suggests thinking of journalists as a target market. In doing

]]> By: Rick Loughery http://www.ducttapemarketing.com/blog/2007/10/07/the-proper-way-to-stalk-a-journalist/comment-page-1/#comment-89901 Rick Loughery Sat, 13 Oct 2007 13:48:36 +0000 http://www.ducttapemarketing.com/blog/2007/10/07/the-proper-way-to-stalk-a-journalist/#comment-89901 Very true. I believe this (being a resource) is a key part to our job. And is something that can be easily overlooked (especially when times are busy). There have been numerous times over my career that I have connected reporters with resources who are not my client. While it is definitely pleasing to see a client covered, it is also very gratifying just to know you helped to contribute to a story. Very true. I believe this (being a resource) is a key part to our job. And is something that can be easily overlooked (especially when times are busy). There have been numerous times over my career that I have connected reporters with resources who are not my client. While it is definitely pleasing to see a client covered, it is also very gratifying just to know you helped to contribute to a story.

]]> By: The Smart Way to Get Traffic and Links: Creating a Prospect List for Bloggers http://www.ducttapemarketing.com/blog/2007/10/07/the-proper-way-to-stalk-a-journalist/comment-page-1/#comment-89249 The Smart Way to Get Traffic and Links: Creating a Prospect List for Bloggers Sat, 13 Oct 2007 01:45:04 +0000 http://www.ducttapemarketing.com/blog/2007/10/07/the-proper-way-to-stalk-a-journalist/#comment-89249 [...] Jantsch recently talked about the proper way to stalk a journalist: You know you need to get your story told in the media, but you can’t seem to get anyone [...] [...] Jantsch recently talked about the proper way to stalk a journalist: You know you need to get your story told in the media, but you can’t seem to get anyone [...]

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