Comments on: Content is a verb, content is a strategy?

By: Andrew Brown

Andrew Brown — Wed, 31 Oct 2007 23:27:46 +0000

John,
This was a very timely post for me…it really resonates as true. Our company recently has been experimenting with distributing content through multiple mediums — above and beyond blogging & the written word.

Allowing our audience to consume data when they want, where they want, how they want is something we’re finding works in improving the quantity AND quality of our prospects.

By: Shama Hyder

Shama Hyder — Tue, 23 Oct 2007 00:42:51 +0000

I think good content has to educate WHILE not overwhelming the reader.

By: Pinny Cohen

Pinny Cohen — Sun, 21 Oct 2007 13:17:10 +0000

I think that content is shifting from just words to images, video, and movable content like “widgets”.

By: Guillermo Zambrano

Guillermo Zambrano — Sun, 21 Oct 2007 03:18:03 +0000

Rather than a verb, content is the substantive piece of tomorrow’s marketing. 30 second advertisment is a dying breed, conversational marketing is the trend of the future and our content strategy will be the centerpiece. Congratulations to John for his great blog and book

Guillermo Zambrano

By: QB Productioins

QB Productioins — Sat, 20 Oct 2007 12:05:38 +0000

I completely agree with your views on “active content”. I recently came across a new video directory that is free. It is http://www.MeetMyBiz.tv. The site has just recently launched. I am among the first to join this directory. It seems to be fairly comprehensive for the everyday business owner. I am hoping it will be a good networking opportunity that will mesh connecting with other buisness people and growing my business.

By: Tamsin

Tamsin — Fri, 19 Oct 2007 11:26:04 +0000

Thanks for this excellent post John and for pointing us towards Lee Oddin’s piece. For those of us with limited time and resources running small businesses, the idea of now having to incorporate video etc on our sites is daunting. But having said that, the software I use to develop my site has all these options built in so that does make it a lot easier. There’s also some very good free training I’m doing at the moment which gives step by step info on how to produce audio, vids etc.

Tamsin

By: Will

Will — Thu, 18 Oct 2007 18:27:25 +0000

This is also a chicken and egg problem for new businesses. To draw in either users or advertisers, what you really want to do is show that you can offer unique content. If your content is user-generated, though, you have to start with the promise that one day there will be content.

By: Bob Warfield

Bob Warfield — Thu, 18 Oct 2007 15:09:16 +0000

“prospects expect to find information in the format they want.”

Amen! I’ve been saying this for a long time, but there are multiple dimensions to it. You’ve nailed one with written/spoken/video. Others include push vs pull and structured vs unstructured.

See my blog for more:

http://smoothspan.wordpress.com/2007/10/04/more-evidence-of-web-20-personality-types/