Comments on: Coolness is optional, authenticity is not

By: Small Business: Giving, Stewardship, Responsibility, Charitable Giving - PART 1 of 2 | MARKETING TWINS.com

Fri, 25 Jul 2008 15:33:11 +0000

[...] Your generosity won’t inspire anyone and your customers will see right through it (authenticity speaks volumes!). Give to give. Give to participate more responsibly in your local community and the world. Doing [...]

By: Authenticity is not optional | Brewed Fresh Daily

Authenticity is not optional | Brewed Fresh Daily — Mon, 31 Dec 2007 15:28:06 +0000

[...] Coolness is optional, authenticity is not | Duct Tape Marketing Blog Posted in BFD | [...]

By: Pete Aldin

Pete Aldin — Wed, 31 Oct 2007 20:41:52 +0000

To answer your question, it has to be sense of humour for me. But that’s been difficult to weave into my branding and public persona. Thanks for your post, it is helping me become more comfortable with just being lighthearted and wry and going for it!

By: Manya Chylinski

Manya Chylinski — Mon, 29 Oct 2007 15:55:30 +0000

Like attracts like. Therefore if you are honest about who you are (whether you’re a brand or a person) you will attract people who appreciate you for who you are. So stick with a look, a feel, the words that most jibe with who you are.

Do you think it’s harder or easier for an outside consultant (marketer, copywriter, designer, etc.) to stay true to that authenticity?

By: Ashley Ryan

Ashley Ryan — Mon, 29 Oct 2007 05:53:23 +0000

I am a big advocate of being authentic online and off…

I think what you are saying so important, and thank you!!

Ashley

By: Becky Sail

Becky Sail — Sat, 27 Oct 2007 20:15:37 +0000

Hi,
My name is Becky Sail and I am a junior at Ithaca College majoring in Integrated Marketing Communications. For a class called audience research one of our semester long assignments is to create our own blog – mine is about coupons, sweepstakes and promotions. When researching simliar blogs I came across yours and found it very interesting! I will defintely visit your blog frequently and spread the word about it. My professor found your blog very interesting. Check out my blog at http://beckyscommunicationblog.blogspot.com/ Thanks!

By: John Jantsch

John Jantsch — Sat, 27 Oct 2007 15:48:39 +0000

Hey thanks Rita,

Look for some pretty exciting changes in the next couple weeks – I’m adding a social networking aspect to Duct Tape Marketing so you can enjoy yourself and hang out with other folks that enjoy DTM.

By: Rita Ballard

Rita Ballard — Sat, 27 Oct 2007 15:46:07 +0000

I am so in love with your blog! You have relevant, interesting, and newsworthy information – every time! I’ve used a lot of your suggestions, clicked on many links, and just generally enjoy myself whenever I check out Duct Tape Marketing. Thank you!!!