Comments on: Want to cut your ad budget? http://www.ducttapemarketing.com/blog/2007/10/29/want-to-cut-your-ad-budget/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: jj http://www.ducttapemarketing.com/blog/2007/10/29/want-to-cut-your-ad-budget/#comment-404787 jj Wed, 25 Feb 2009 11:59:29 +0000 http://www.ducttapemarketing.com/blog/2007/10/29/want-to-cut-your-ad-budget/#comment-404787 advertise with tracking to find out which is the most successful for your business advertise with tracking to find out which is the most successful for your business

]]> By: Reggie Shropshire http://www.ducttapemarketing.com/blog/2007/10/29/want-to-cut-your-ad-budget/#comment-116988 Reggie Shropshire Sat, 03 Nov 2007 23:34:31 +0000 http://www.ducttapemarketing.com/blog/2007/10/29/want-to-cut-your-ad-budget/#comment-116988 Well said. Testing and Measuring is the key to becoming a marketing genius. It will allow you the opprotunity to lower the aquisition cost of your customer. Once you have lowered your aquisition cost the next step is to ensure you have a good plan in place to increase lifetime value. You can do that by ensuring you have a plan to get them to come back again and often as well as focusing on the average dollar sale each time they come in. Well said. Testing and Measuring is the key to becoming a marketing genius. It will allow you the opprotunity to lower the aquisition cost of your customer.

Once you have lowered your aquisition cost the next step is to ensure you have a good plan in place to increase lifetime value. You can do that by ensuring you have a plan to get them to come back again and often as well as focusing on the average dollar sale each time they come in.

]]> By: Bob Warfield http://www.ducttapemarketing.com/blog/2007/10/29/want-to-cut-your-ad-budget/#comment-111531 Bob Warfield Tue, 30 Oct 2007 15:17:50 +0000 http://www.ducttapemarketing.com/blog/2007/10/29/want-to-cut-your-ad-budget/#comment-111531 Great post! Advertising without tracking is so prevalent, and so wasteful. But let me add one more piece to your puzzle: testing. Once you have the means to track, use it to test. Figure out what works and what doesn't before putting the wood behind that arrow. If you do that, you won't make mistakes that were tragically knowable: http://smoothspan.wordpress.com/2007/09/10/marketing-is-tragically-knowable-should-i-use-social-networks-like-facebook-for-marketing/ Great post!

Advertising without tracking is so prevalent, and so wasteful. But let me add one more piece to your puzzle: testing.

Once you have the means to track, use it to test. Figure out what works and what doesn’t before putting the wood behind that arrow.

If you do that, you won’t make mistakes that were tragically knowable:

http://smoothspan.wordpress.com/2007/09/10/marketing-is-tragically-knowable-should-i-use-social-networks-like-facebook-for-marketing/

]]> By: Adsymetrix » Blog Archive » Duct Tape Marketing Asks “Want to cut your ad budget?” http://www.ducttapemarketing.com/blog/2007/10/29/want-to-cut-your-ad-budget/#comment-111525 Adsymetrix » Blog Archive » Duct Tape Marketing Asks “Want to cut your ad budget?” Tue, 30 Oct 2007 15:11:58 +0000 http://www.ducttapemarketing.com/blog/2007/10/29/want-to-cut-your-ad-budget/#comment-111525 [...] Today, he’s talking about advertising tracking, and in particular, how AdSymetrix can help you cut the fat from your advertising budgets. [...] [...] Today, he’s talking about advertising tracking, and in particular, how AdSymetrix can help you cut the fat from your advertising budgets. [...]

]]> By: share.websitemagazine.com http://www.ducttapemarketing.com/blog/2007/10/29/want-to-cut-your-ad-budget/#comment-111454 share.websitemagazine.com Tue, 30 Oct 2007 13:47:53 +0000 http://www.ducttapemarketing.com/blog/2007/10/29/want-to-cut-your-ad-budget/#comment-111454 <strong>Want to cut your ad budget?</strong> Advertising is a very effective way to generate leads, but it remains one of those double edge swords type of things for budget crunched small businesses. Want to cut your ad budget?

Advertising is a very effective way to generate leads, but it remains one of those double edge swords type of things for budget crunched small businesses.

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