Small Business Marketing Blog from Duct Tape Marketing

In a rather obvious nod to the great book, Waiting For Your Cat to Bark by the brothers Eisenberg, I would like to suggest that their advice, figuring out what works and doing it better rather than expecting results from something that isn’t natural for people to do, is dead on. But, sometimes you’ve got [...]

The folks over at HubSpot have created a simple little Website Grader that allows you to get some nice information about the SEO effectiveness, or lack thereof, of your website.
Most of this information could be dug up on your own using a variety of tools, but it’s nice having it in one place with little [...]

One of the most effective ways to generate lots of high quality referrals is to develop a network of partners that you are strategically aligned with. Now, let’s look at few words in that last sentence. Develop – this takes work, it’s not something that’s done whenever you think of it. Strategically aligned – these [...]

Scott Adams, you know, the Dilbert creator (maybe you’re like me and don’t really follow his work because you’ve never spent a day in a cubicle) wrote on his blog the other day that he was going to start posting less frequently because he wasn’t seeing the results that he thought he would from his [...]

I conducted a pair of “in the field” Duct Tape Marketing podcasts this week with two small business experts digging into the current state of small business.
Rieva Lesonsky is the editor of Entrepreneur magazine and past guest on the show and Jim Blasingame is the small business advocate and creator of the web site AskJim.biz

Some [...]

Perhaps you’ve already heard about Amazon’s new ereader device called the Kindle
Given the amount of press, both good and bad, it has received, including about 3,000 words in Newsweek, I suspect maybe you’ve heard something about it.
On the surface it’s a way to store and read books, much like Sony’s Reader launched over a year [...]

I’m not really sure why the term Black Friday caught on in the retail world, but I do know that it’s an important day for retailers to gauge what the holiday, and to some degree year, is going be like.
For years I’ve marked the weekend following Thanksgiving with my own holiday I call Rosy Monday. [...]

I’m headed down I-35 somewhere south of Oklahoma City fully wireless and blogging – don’t worry I’m not driving.
But here’s the thought I wanted to share. Two of my daughters are sitting in the back seat plugged into a movie – TranFormers (they’re really too old for that, but that’s another story.) The point [...]