Comments on: The definition of branding http://www.ducttapemarketing.com/blog/2007/11/07/the-definition-of-branding/ Small business marketing blog Sun, 22 Nov 2009 02:06:52 -0500 http://wordpress.org/?v=abc hourly 1 By: 5 Links For Learning To Brand Your Web Hosting Company » splitshosting.biz http://www.ducttapemarketing.com/blog/2007/11/07/the-definition-of-branding/comment-page-1/#comment-400648 5 Links For Learning To Brand Your Web Hosting Company » splitshosting.biz Wed, 06 Aug 2008 04:28:41 +0000 http://www.ducttapemarketing.com/blog/2007/11/07/the-definition-of-branding/#comment-400648 [...] A short article from an awesome site, Duct Tape Marketing posts their definition of branding along with a few great [...] [...] A short article from an awesome site, Duct Tape Marketing posts their definition of branding along with a few great [...]

]]> By: GoSee: Thriveal’s Three on Thursday « http://www.ducttapemarketing.com/blog/2007/11/07/the-definition-of-branding/comment-page-1/#comment-138549 GoSee: Thriveal’s Three on Thursday « Thu, 15 Nov 2007 02:03:39 +0000 http://www.ducttapemarketing.com/blog/2007/11/07/the-definition-of-branding/#comment-138549 [...] Wednesday, November 14th, 2007 in GoSee Tags: GoSee 1. I’ve been looking for a good definition of “Marketing” and “Branding”.  Here they are! - GoSee [...] [...] Wednesday, November 14th, 2007 in GoSee Tags: GoSee 1. I’ve been looking for a good definition of “Marketing” and “Branding”.  Here they are! – GoSee [...]

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2007/11/07/the-definition-of-branding/comment-page-1/#comment-137782 John Jantsch Wed, 14 Nov 2007 19:12:41 +0000 http://www.ducttapemarketing.com/blog/2007/11/07/the-definition-of-branding/#comment-137782 S. Carter - the only thing I can do is relate my experience with the real designers that I have worked with at LogoWorks - LogoWorks can't steal anything, if a designer they employ stole a design, then shame on them. LogoWorks fills a need that many design firms have no interest in filling - in fact, the largest category of buyer for LogoWorks designs is the "real" designer you reference - if that item makes me untrustworthy in your eyes then I will have to live with that - one of the principles of building a strong brand is giving up the notion that you can be all things to all people. S. Carter – the only thing I can do is relate my experience with the real designers that I have worked with at LogoWorks – LogoWorks can’t steal anything, if a designer they employ stole a design, then shame on them. LogoWorks fills a need that many design firms have no interest in filling – in fact, the largest category of buyer for LogoWorks designs is the “real” designer you reference – if that item makes me untrustworthy in your eyes then I will have to live with that – one of the principles of building a strong brand is giving up the notion that you can be all things to all people.

]]> By: S. Carter http://www.ducttapemarketing.com/blog/2007/11/07/the-definition-of-branding/comment-page-1/#comment-137740 S. Carter Wed, 14 Nov 2007 18:41:48 +0000 http://www.ducttapemarketing.com/blog/2007/11/07/the-definition-of-branding/#comment-137740 I find it amusing that you discuss being trustable, then advertise logoworks. They steal designs from real designers. I find it amusing that you discuss being trustable, then advertise logoworks. They steal designs from real designers.

]]> By: John Rosen http://www.ducttapemarketing.com/blog/2007/11/07/the-definition-of-branding/comment-page-1/#comment-136090 John Rosen Wed, 14 Nov 2007 00:24:34 +0000 http://www.ducttapemarketing.com/blog/2007/11/07/the-definition-of-branding/#comment-136090 I certainly see the power in your definition and will begin wusing it with my clients -- with proper attribution, of course. I have always defined branding as achieving greater demand -- that is, charging more for your product or service and/or selling more at the current price. That said, I can now add to this statement the following: How to you do this? As John Jantsch says, you do it by "becoming knowable, likable, and trustable." I certainly see the power in your definition and will begin wusing it with my clients — with proper attribution, of course. I have always defined branding as achieving greater demand — that is, charging more for your product or service and/or selling more at the current price. That said, I can now add to this statement the following: How to you do this? As John Jantsch says, you do it by “becoming knowable, likable, and trustable.”

]]> By: ShoestringBranding http://www.ducttapemarketing.com/blog/2007/11/07/the-definition-of-branding/comment-page-1/#comment-128604 ShoestringBranding Sat, 10 Nov 2007 14:08:56 +0000 http://www.ducttapemarketing.com/blog/2007/11/07/the-definition-of-branding/#comment-128604 It all boils down to attention and trust. Simplicity is key: one simple, powerful idea that is relevant to customers and is executed well is enough to build the brand. This makes everything else easy. It all boils down to attention and trust. Simplicity is key: one simple, powerful idea that is relevant to customers and is executed well is enough to build the brand. This makes everything else easy.

]]> By: Branding For a Software Company « The Scrappy Software Marketer http://www.ducttapemarketing.com/blog/2007/11/07/the-definition-of-branding/comment-page-1/#comment-126708 Branding For a Software Company « The Scrappy Software Marketer Fri, 09 Nov 2007 15:07:02 +0000 http://www.ducttapemarketing.com/blog/2007/11/07/the-definition-of-branding/#comment-126708 [...] by thescrappysoftwaremarketer on November 9th, 2007 John at Duct Tape Marketing has a great definition of branding that I would like to [...] [...] by thescrappysoftwaremarketer on November 9th, 2007 John at Duct Tape Marketing has a great definition of branding that I would like to [...]

]]> By: Thriveal http://www.ducttapemarketing.com/blog/2007/11/07/the-definition-of-branding/comment-page-1/#comment-124783 Thriveal Thu, 08 Nov 2007 16:21:56 +0000 http://www.ducttapemarketing.com/blog/2007/11/07/the-definition-of-branding/#comment-124783 Wow. Those are awesome definitions. I'll be posting those on my links blog (I do every Thursday). Thanks, John, for good material. Thanks, Jason Wow. Those are awesome definitions. I’ll be posting those on my links blog (I do every Thursday). Thanks, John, for good material.

Thanks, Jason

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