Comments on: The definition of branding – video version

By: Jessica Satterfield

Jessica Satterfield — Thu, 15 Nov 2007 20:46:44 +0000

Great piece. I recently wrote an article about this very topic. It spells out the 8 “secrets” to boost your brand — and subsequently your sales. You can read it here: http://www.articlesbase.com/marketing-articles/8-secrets-to-boost-your-brand-and-your-sales-244175.html

Jessica Satterfield
http://www.TheSatterfieldAgency.com

By: trucells » Blog Archive » The definition of branding - video version

trucells » Blog Archive » The definition of branding - video version — Mon, 12 Nov 2007 01:48:07 +0000

[...] here for full [...]

By: LonelyBloggers

LonelyBloggers — Sun, 11 Nov 2007 16:13:10 +0000

Good stuff – Adding video to your marketing mix is absolutely neccessary moving forward.

Video is a complex marketing concept as so many things come into play, including how it impacts your brand and how that can potentially change the relationship with your customers.

Liked the graphics you added too, good work! Keep up the good work.

By: John Jantsch

John Jantsch — Sun, 11 Nov 2007 16:10:26 +0000

Thanks Alex – there is both a real need to feed the senses and a real balance of what’s too much. That’s the trick I think.

By: Alex

Alex — Sun, 11 Nov 2007 12:26:17 +0000

Awesome John.I love your pragmatic laser-like style of getting to the heart of the matter in creating profitable businesses.I definitely enjoy video messages along with the written word definitely follows the V.A.K. in which we truly learn.

By: Bobby Hankins

Bobby Hankins — Sun, 11 Nov 2007 04:50:19 +0000

Great job with the video. We are involved in video production and I believe you are on the cutting edge of a method of communications that will become more important and effective for small to mid size businesses. Your face and voice delivers the message in a way that is clearer than the written word only and it really brands you in the way you want to be branded by making you likeable and trustworthy because we see a real person. BTW, we are using your “Duct Tape Marketing” as our text book for building our marketing plan and follow you blog posts on a daily basis. Thanks for the information you have shared and keep up the good work.

By: John Jantsch

John Jantsch — Sat, 10 Nov 2007 23:43:54 +0000

Thanks Amy, Snack size is all the rage these days!

By: Amy Vercruysse

Amy Vercruysse — Sat, 10 Nov 2007 23:22:48 +0000

Great idea, John. As the video was running I was scrolling through the rest of the web page, so (for better or worse) folks will be able to do a bit multi-tasking while listening.

Interestingly, my first attempt at viewing was unsuccessful as the video kept stalling. At the time I had 5 other tabs open, so I closed them all and gave it another go and it was just fine. However, prior to this I had been watching videos from other sites with all those tabs open and had no problem. (My internet is high-speed cable, for whatever that’s worth.)

Most importantly, it’s a spot-on message delivered with clarity, simplicity, and brevity. Short attention spans and all that.

Cheers,
Amy