Comments on: Vertical Response adds multi channel tool

By: Cabe McBride

Cabe McBride — Thu, 19 Jun 2008 20:14:51 +0000

You definitely want to avoid spamming. But if you have an opt-in list or a prior relationship then emailing is the great way to go. We have a consistently positive return. Following up with other communication methods is a great way to close the loop.

I found a great service that takes Verticleresponse a step further: Boomerang email marketing services offers email marketing, fax marketing, online surveys, and direct mail printing. Talk about your one-stop shop! We’ve been using them for email mainly, but have also done 2 fax campaigns. We’ll be testing out their survey tool shortly.

They offer both self-service and full-service products. We use the self-service which has some pretty neat extras, but if you want some hand holding or don’t have the resource they’ll do it all for you.

By: John Jantsch

John Jantsch — Wed, 28 Nov 2007 09:55:13 +0000

Alex, This could of course be just what a spammer would do, but done right it’s also just what someone trying to gain permission could do.

Sometimes you have to be a bit more proactive in gaining permission, especially when first starting out. What if someone cold called you to tell you about a very valuable free report that was just made available? That’s the only reason for the call. It’s not my preferred method, but sometimes you have to kickstart a market.

By: Alex Williams

Alex Williams — Wed, 28 Nov 2007 01:25:05 +0000

John,

This sounds like a spammer approach to me.

“…Do this 100 leads at a time (hint: Jigsaw) or 500 at a time, do this for six months and your business will take off.”

I know I love it when someone buys my information and emails, direct mails, AND calls me! Especially when I have no idea who they are and never requested any information.

A permission marketing approach will take longer, but will be more effective in the long run.