A full fledged feature story about your company in a major publication can put you on the map. But, there’s a right way and a wrong way to build relationships with journalists. Follow the tips presented in the following video so you don’t come off acting like a stalker.
Video Topic: The Proper Way to Stalk a Journalist
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This entry was posted on Sunday, November 18th, 2007 at Nov 18, 07 | 10:06 am and is filed under Public Relations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
[…] Jantsh jsut posted a cool video on his Duct Tape Marketing blog: A full fledged feature story about your company in a major publication can put you on the map. […]
Thank you for putting this in to words. It should be a great help when I try to get our marketing efforts moving in more practical directions.
John, as usual this is extremely useful. It’s inspired me to make a list of journalists that I have a “crush” on. Like a girl I want to date, I don’t want to scare these journalists away (or make myself look desperate) by constantly “asking them out” - instead I should build trust and friendship, and only then make my “true” feelings known.
[…] The proper way to stalk a journalist - video version John gives some tips via a video as to the proper way to follow, plan and pitch to journalists. […]