Duct Tape Marketing

Consider subscribing to my blog’s RSS feed. It’s stickyNB: This is step 4 of a 5 step series - Step into 2008 with more fun.

In the previous step in this series I asked you to use the conversations you had with your customers to craft your marketing story to help illustrate how your firm was […]

NB: This is step 3 of a 5 step series - Step into 2008 with more fun.

In the first two steps in this series I asked you to determine who makes an ideal customer for your business and to discover, by asking, what that ideal customer was actually saying internally about your company/product/service. The point […]

NB: This is step 2 of a 5 step series - Step into 2008 with more fun.

In step one of this series I asked you to take a good hard look at who makes an ideal customer for your business.
Today, we are going find out what that ideal customer really values about your business and […]

NB: This is step 1 of a 5 step series - Step into 2008 with more fun.

Firing customers sounds like such a harsh thing to speak of, but really, the concept is very customer friendly when you think about it in the right context.
When I say fire I don’t mean the jerk that abuses your […]

For the most recent episode of the Duct Tape Marketing podcast I got real - as in Authentic, with James Gilmore, co-author of Authenticity what consumers really want.
I was reading the back of a box of Captain Crunch cereal (Yes, I was eating it) and it struck me a bit odd that they claimed it […]

Over the course of the next 5 posts or so I am going to outline a five step plan aimed at helping you have more fun when it comes to marketing your business in 2008.
You are in the marketing business, no matter what you sell, no matter what you think, might as well get used […]

Make marketing your new habit in 2008! Habits are hard to form, habits are hard to break. It pretty much takes daily work to sink in.
I know there’s never enough time to get it all done, certainly no time for marketing, right?
I suggest you dive into 2008 by creating a marketing calendar and committing to […]

Small business owners and marketers are often called on to give presentations. In fact, hosting workshops and seminars is a great way to get in front of a group of prospects in a focused setting.
I’ve been a huge fan of Garr Reynolds’ blog for a long time and I would like to suggest that his […]