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	<title>Comments on: The finer points of top rankings</title>
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	<link>http://www.ducttapemarketing.com/blog/2007/12/12/the-finer-points-of-top-rankings/</link>
	<description>Small business marketing blog</description>
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		<title>By: Jonea Gene</title>
		<link>http://www.ducttapemarketing.com/blog/2007/12/12/the-finer-points-of-top-rankings/comment-page-1/#comment-201885</link>
		<dc:creator>Jonea Gene</dc:creator>
		<pubDate>Sat, 15 Dec 2007 18:37:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.ducttapemarketing.com/blog/2007/12/12/the-finer-points-of-top-rankings/#comment-201885</guid>
		<description>Regarding blogs - I have a questions for you, as both you &amp; Lee Odden are foremost autohrities in blogging.  This question has to do with setting up a blog sponsored by one of my clients, of which would clearly be noted throughout the blog.  My client wants to set up an interactive website similar to trumors.com in which topics would given on a weekly basis to discuss on any topic - including religion &amp; politics.  I have advised him that this is a PR nightmare for the company &amp; that all blogs have a theme, unless the theme is to not have a theme, which would defeat the purpose for this company wanting to open itself up to public opinion in hopes to eventually lead to a sales increase.  Please advise if there are opinions both ways, as I would never want to advise this company to do something which may end up in consumer backlash resulting from beginning blog converstations about topics which do not directly relate to this company - of which religion &amp; politics would certainly be a few of those topics.</description>
		<content:encoded><![CDATA[<p>Regarding blogs &#8211; I have a questions for you, as both you &amp; Lee Odden are foremost autohrities in blogging.  This question has to do with setting up a blog sponsored by one of my clients, of which would clearly be noted throughout the blog.  My client wants to set up an interactive website similar to trumors.com in which topics would given on a weekly basis to discuss on any topic &#8211; including religion &amp; politics.  I have advised him that this is a PR nightmare for the company &amp; that all blogs have a theme, unless the theme is to not have a theme, which would defeat the purpose for this company wanting to open itself up to public opinion in hopes to eventually lead to a sales increase.  Please advise if there are opinions both ways, as I would never want to advise this company to do something which may end up in consumer backlash resulting from beginning blog converstations about topics which do not directly relate to this company &#8211; of which religion &amp; politics would certainly be a few of those topics.</p>
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		<title>By: money news blog Â» Link It Up - Fun Links from the Inbox</title>
		<link>http://www.ducttapemarketing.com/blog/2007/12/12/the-finer-points-of-top-rankings/comment-page-1/#comment-201441</link>
		<dc:creator>money news blog Â» Link It Up - Fun Links from the Inbox</dc:creator>
		<pubDate>Sat, 15 Dec 2007 11:22:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.ducttapemarketing.com/blog/2007/12/12/the-finer-points-of-top-rankings/#comment-201441</guid>
		<description>[...] he finer points of top rankings - podcast interview with small business marketing legend, John Jantsch of Duct Tape Marketing and myself on leveraging social media and networking channels such as Twitter, MyBlogLog and StumbleUpon. mp3 [...]</description>
		<content:encoded><![CDATA[<p>[...] he finer points of top rankings &#8211; podcast interview with small business marketing legend, John Jantsch of Duct Tape Marketing and myself on leveraging social media and networking channels such as Twitter, MyBlogLog and StumbleUpon. mp3 [...]</p>
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		<title>By: Link It Up - Fun Links from the Inbox</title>
		<link>http://www.ducttapemarketing.com/blog/2007/12/12/the-finer-points-of-top-rankings/comment-page-1/#comment-197249</link>
		<dc:creator>Link It Up - Fun Links from the Inbox</dc:creator>
		<pubDate>Thu, 13 Dec 2007 01:10:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.ducttapemarketing.com/blog/2007/12/12/the-finer-points-of-top-rankings/#comment-197249</guid>
		<description>[...] Rand and Gillian to write this blog post ode to what search marketing can do for good causes. The finer points of top rankings - podcast interview with small business marketing legend, John Jantsch of Duct Tape Marketing and [...]</description>
		<content:encoded><![CDATA[<p>[...] Rand and Gillian to write this blog post ode to what search marketing can do for good causes. The finer points of top rankings &#8211; podcast interview with small business marketing legend, John Jantsch of Duct Tape Marketing and [...]</p>
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		<title>By: Lee Odden</title>
		<link>http://www.ducttapemarketing.com/blog/2007/12/12/the-finer-points-of-top-rankings/comment-page-1/#comment-197216</link>
		<dc:creator>Lee Odden</dc:creator>
		<pubDate>Thu, 13 Dec 2007 00:37:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.ducttapemarketing.com/blog/2007/12/12/the-finer-points-of-top-rankings/#comment-197216</guid>
		<description>Thanks for the opportunity John, it&#039;s appreciated and I think the podcast turned out well.

Cheers,
Lee</description>
		<content:encoded><![CDATA[<p>Thanks for the opportunity John, it&#8217;s appreciated and I think the podcast turned out well.</p>
<p>Cheers,<br />
Lee</p>
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