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Small business owners and marketers are often called on to give presentations. In fact, hosting workshops and seminars is a great way to get in front of a group of prospects in a focused setting.
I’ve been a huge fan of Garr Reynolds’ blog for a long time and I would like to suggest that his book, Presentation Zen, become required reading for anyone who creates business presentations and PowerPoint or Keynote slides to use for meetings, workshops and seminars.
“Balancing the principles of design, the tenets of Zen simplicity, multimedia and cognitive learning theory, along with practical advice from the field, the book is a visual and instructional tour d’force.”
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This entry was posted on Tuesday, December 18th, 2007 at Dec 18, 07 | 5:08 am and is filed under Marketing Materials. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Marketers yes. Small business owners I don’t necesarily agree with.
They are one in the same in most cases.
i have found his book and site to be very creative and helpful. My experience says that passion delivered properly gets you ahead of most professional presentations.
best, GL HOFFMAN, Minneapolis, Jobdig CEO and parttime blogger:
http://blogs.jobdig.com/wwds/2007/12/10/a-complete-list-of-100-attributes-off-people-who-start-companieshow-you-can-be-one-of-americas-entrepreneurs/
Does this save us from death by PowerPoint or make it even more of a killer.
I can tell you how much I hate it when presenters think that ll they have to do is read out their slides, word by word.
Just the thought of it makes me shudder.
If a slide or printed piece does not tell a USEFUL part of the story, dig it out and throw it away. Ditto for the spoken portion of the presentation.
As a teacher, I did a lot of ‘chalk talks’. That required minimal graphics, each of which MUST have a GOOD reason for existing because it took too much effort to draw side-points.
Words embellish the picture. Graphics summarize the words. All is in balance. Now, shut up and take questions.