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Make marketing your new habit in 2008! Habits are hard to form, habits are hard to break. It pretty much takes daily work to sink in.
I know there’s never enough time to get it all done, certainly no time for marketing, right?
I suggest you dive into 2008 by creating a marketing calendar and committing to live by it. I’m convinced that marketing is the most important activity any business does, so why not act like and schedule a little time every day, week and month to do a bit of marketing.
Video topic: Marketing is a habit
- Here are some other resources to you going on this:
- Duct Tape Marketing paper planning calendar
- Google Calendar - Getting better and free
- Yahoo Calendar - The granddaddy still works well
- Windows Live Calendar - new entry from Microsoft
- 30 boxes - simple online calender tool
- Lifehacker - great tips on hacking life and work
- Getting Things Done - David Allen’s site and book - David will be my guest in April’s Coaching Excellence Series
- 43Folders - great blog about getting more done
Comments
This entry was posted on Friday, December 21st, 2007 at Dec 21, 07 | 1:29 pm and is filed under Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
[...] Check out this short video. In addition to this informative video, John Jantsch, of Duct Tape Marketing, has a list of resources (right below his video) that you can use to help plan and implement your own marketing calendar at Duct Tape Marketing Blog: Marketing Is a Habit. [...]
Here’s a post that suggests a way to get unstuck when you’ve got multiple projects competing for the same space in your brain.
I couldn’t agree with John more! This is very sound advice. I would like to emphasize one thing….you need to do all of this within the context of an overall marketing plan which really needs to be an integral part of a business plan. If you spend enough time planning it out, then this advice is really good for executing the plan.
Now is the perfect time to get your thoughts together and do as John advises.
Thanks for a great post, John.
Happy holidays to all.
Making marketing a habit is much easier when you adjust your attitude. I firmly believe success begins with your attitude. With an attitude that you will work your plan to succeed, you then come to rely much more heavily on your marketing plan, which makes it habit.
I was just about to post my new year’s resolutions on my blog, and this was definitely one of them. When I started out as a freelance copywriter in August, I did marketing most of the time. Now I write most of the time, but I need to find a way to keep marketing. Thanks for the reminder.
Funny you say that for marketing - live by the calendar. I keep a business diary that helps ‘keep me regular’ with mailing to lists, etc. It is the most important function of a business.. communicating your offers on a regular, scheduled basis. Your character grows as your habits develop for the ‘better.’ Thanks for a great blog John.
Marketing is definitely a habit and most importantly-it’s a process. It takes time. Take it one step at a time and work up from there!
“Marketing Is a Habit”
Posted by John Jantsch: “Make marketing your new habit in 2008! Habits are hard to form, habits are hard to