Comments on: Fire 10% of your customers http://www.ducttapemarketing.com/blog/2007/12/27/fire-10-of-your-customers/ Small business marketing blog Sun, 22 Nov 2009 02:06:52 -0500 http://wordpress.org/?v=abc hourly 1 By: chris http://www.ducttapemarketing.com/blog/2007/12/27/fire-10-of-your-customers/comment-page-1/#comment-402661 chris Mon, 15 Dec 2008 13:55:48 +0000 http://www.ducttapemarketing.com/blog/2007/12/27/fire-10-of-your-customers/#comment-402661 i prefer converting them! but you have a nice step-by-step action plan here! i prefer converting them! but you have a nice step-by-step action plan here!

]]> By: [MARKETING] Best marketing links for 2008 « Mp6vsic’s Weblog http://www.ducttapemarketing.com/blog/2007/12/27/fire-10-of-your-customers/comment-page-1/#comment-320582 [MARKETING] Best marketing links for 2008 « Mp6vsic’s Weblog Sun, 24 Feb 2008 03:28:25 +0000 http://www.ducttapemarketing.com/blog/2007/12/27/fire-10-of-your-customers/#comment-320582 [...] Lên kế họach PR cho 2008 của chuyên gia John Janstch [...] [...] Lên kế họach PR cho 2008 của chuyên gia John Janstch [...]

]]> By: Opinions of an Ad Guy -- An advertising, marketing, branding blog http://www.ducttapemarketing.com/blog/2007/12/27/fire-10-of-your-customers/comment-page-1/#comment-231089 Opinions of an Ad Guy -- An advertising, marketing, branding blog Wed, 02 Jan 2008 14:41:49 +0000 http://www.ducttapemarketing.com/blog/2007/12/27/fire-10-of-your-customers/#comment-231089 [...] listen for just a minute. I’m not the only blogger in the universe who writes about this stuff, in fact it’s a pretty common [...] [...] listen for just a minute. I’m not the only blogger in the universe who writes about this stuff, in fact it’s a pretty common [...]

]]> By: Matthew Stibbe (Bad Language) http://www.ducttapemarketing.com/blog/2007/12/27/fire-10-of-your-customers/comment-page-1/#comment-230753 Matthew Stibbe (Bad Language) Wed, 02 Jan 2008 09:03:13 +0000 http://www.ducttapemarketing.com/blog/2007/12/27/fire-10-of-your-customers/#comment-230753 A few years ago, when I was mainly writing journalism, I was doing about half my work for a single client. I liked them, I like my editor, I liked the work and it paid the bills. Then a new editor came in. I did not like him and I think the feeling was mutual. It's rare that I don't get on with people but this guy was the exception. Anyhow, after a couple of months, I resigned the whole gig and stopped working for that magazine. It was a big fearful thing to do because it was so much of my income. However, I figured that tightening my belt and working hard to get new work was better than lowering my self-respect and dealing with a client I no longer liked. Within a couple of weeks, I had signed up a couple of bits of business with corporate clients that became the foundation of my current marketing business. I guess what I'm trying to say here is that sometimes you need to fire more than your bottom 10% and sometimes you need to do it for bigger reasons than 'thinning the herd'. It worked for me - in retrospect it was the best decision I ever made. A few years ago, when I was mainly writing journalism, I was doing about half my work for a single client. I liked them, I like my editor, I liked the work and it paid the bills. Then a new editor came in. I did not like him and I think the feeling was mutual. It’s rare that I don’t get on with people but this guy was the exception. Anyhow, after a couple of months, I resigned the whole gig and stopped working for that magazine. It was a big fearful thing to do because it was so much of my income. However, I figured that tightening my belt and working hard to get new work was better than lowering my self-respect and dealing with a client I no longer liked. Within a couple of weeks, I had signed up a couple of bits of business with corporate clients that became the foundation of my current marketing business. I guess what I’m trying to say here is that sometimes you need to fire more than your bottom 10% and sometimes you need to do it for bigger reasons than ‘thinning the herd’. It worked for me – in retrospect it was the best decision I ever made.

]]> By: Tommy http://www.ducttapemarketing.com/blog/2007/12/27/fire-10-of-your-customers/comment-page-1/#comment-228413 Tommy Mon, 31 Dec 2007 22:21:03 +0000 http://www.ducttapemarketing.com/blog/2007/12/27/fire-10-of-your-customers/#comment-228413 Thinning the herd has always been a very natural phenomenon. I concur. One can take this a step further and apply it even to business contacts, blog subscriptions etc...It's an important concept and one far too many of us ignore or simply don't do. T Thinning the herd has always been a very natural phenomenon. I concur. One can take this a step further and apply it even to business contacts, blog subscriptions etc…It’s an important concept and one far too many of us ignore or simply don’t do.

T

]]> By: THINKing » Best Marketing Links To Get You Ready For 2008 http://www.ducttapemarketing.com/blog/2007/12/27/fire-10-of-your-customers/comment-page-1/#comment-228126 THINKing » Best Marketing Links To Get You Ready For 2008 Mon, 31 Dec 2007 17:46:28 +0000 http://www.ducttapemarketing.com/blog/2007/12/27/fire-10-of-your-customers/#comment-228126 [...] Five-Step PR Plan - 2008 [...] [...] Five-Step PR Plan – 2008 [...]

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2007/12/27/fire-10-of-your-customers/comment-page-1/#comment-223187 John Jantsch Fri, 28 Dec 2007 21:19:13 +0000 http://www.ducttapemarketing.com/blog/2007/12/27/fire-10-of-your-customers/#comment-223187 Dale, No pain, no gain is for weightlifters - most of the clients I'm talking about are probably not profitable so converting them would just make the problem worse and take up the time, resources, and focus that should go on building relationships with the right customers. Dale,

No pain, no gain is for weightlifters – most of the clients I’m talking about are probably not profitable so converting them would just make the problem worse and take up the time, resources, and focus that should go on building relationships with the right customers.

]]> By: Dale Wolf http://www.ducttapemarketing.com/blog/2007/12/27/fire-10-of-your-customers/comment-page-1/#comment-223152 Dale Wolf Fri, 28 Dec 2007 20:53:19 +0000 http://www.ducttapemarketing.com/blog/2007/12/27/fire-10-of-your-customers/#comment-223152 Pruning is good for plants. But I'd rather work at converting the 10% of clients than firing them. No pain, no gain. The tough customers are the ones that make you grow and get better ... unless they are unprofitable. Never keep a customer that is unprofitable unless they are a non-profit that you have chosen to help (something I recommend we all do). Dale Wolf, www.perfectcem.com Pruning is good for plants. But I’d rather work at converting the 10% of clients than firing them. No pain, no gain. The tough customers are the ones that make you grow and get better … unless they are unprofitable. Never keep a customer that is unprofitable unless they are a non-profit that you have chosen to help (something I recommend we all do).

Dale Wolf, http://www.perfectcem.com

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