Consider subscribing to my blog's RSS feed. It's sticky
Over the course of the next 5 posts or so I am going to outline a five step plan aimed at helping you have more fun when it comes to marketing your business in 2008.
You are in the marketing business, no matter what you sell, no matter what you think, might as well get used to that fact and enjoy the ride.
Each step is based on a specific action you can take right away. This is not theory or conjecture, it’s stuff you can and should do this week in order to get ready to step into 2008. The steps also contain examples, forms and tools as needed to help you complete them. You can also expect audio, video and screencast tutorials as the series unfolds.
I’ve created an RSS feed just for this series at http://www.ducttapemarketing.com/blog/category/FiveStep - take this feed URL to your favorite reader and subscribe so you can stay on track.
Consider giving this series as a gift to any small business owners and marketers you know by clicking on the Share This link below the post. You can email this post to friends, family and colleagues.
Comments
This entry was posted on Thursday, December 27th, 2007 at Dec 27, 07 | 8:05 am and is filed under Advertising, Blogging, Core message, FiveStep, Public Relations, Target Market. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
I found it interesting that Wharton just posted the following article:
http://knowledge.wharton.upenn.edu/article.cfm?articleid=1870
They take the opposite point of view.
j
Jon,
Thanks for pointing out the Wharton article it really reinforces much of the point I am making.
The examples that Wharton cites are not small businesses at all so the parallels aren’t very useful. For the true small business the need to narrow the target focus is because they don’t have the advertising budget to be all things to all people. They must focus on a small niche to effectively gain any momentum. They don’t have the same competitive forces at work, they just need 10 more profitable customers.
You’ve hit on something so often missed by marketers–it’s about what’s most important to the customers, and then putting the processes in place that help you communicate the MRC points to prospects in a campaigned, compelling, drip marketing-style approach.
Thanks for this step by step series John–it’s FANTASTIC.
[...] Step Into 2008 with More Fun @ Ducttapemarketing is a Five-Step plan that will appear in the next five posts, so make sure to read them all if you want to have more fun. [...]