Comments on: Step into 2008 with more fun http://www.ducttapemarketing.com/blog/2007/12/27/step-into-2008-with-more-fun/ Small business marketing blog Sun, 22 Nov 2009 02:06:52 -0500 http://wordpress.org/?v=abc hourly 1 By: Interesting Posts Around the Web - Jan 4 | Interesting Observations http://www.ducttapemarketing.com/blog/2007/12/27/step-into-2008-with-more-fun/comment-page-1/#comment-234441 Interesting Posts Around the Web - Jan 4 | Interesting Observations Fri, 04 Jan 2008 20:34:05 +0000 http://www.ducttapemarketing.com/blog/2007/12/27/step-into-2008-with-more-fun/#comment-234441 [...] Step Into 2008 with More Fun @ Ducttapemarketing is a Five-Step plan that will appear in the next five posts, so make sure to read them all if you want to have more fun. [...] [...] Step Into 2008 with More Fun @ Ducttapemarketing is a Five-Step plan that will appear in the next five posts, so make sure to read them all if you want to have more fun. [...]

]]> By: Kathy Sacks http://www.ducttapemarketing.com/blog/2007/12/27/step-into-2008-with-more-fun/comment-page-1/#comment-226096 Kathy Sacks Sun, 30 Dec 2007 14:19:24 +0000 http://www.ducttapemarketing.com/blog/2007/12/27/step-into-2008-with-more-fun/#comment-226096 You've hit on something so often missed by marketers--it's about what's most important to the customers, and then putting the processes in place that help you communicate the MRC points to prospects in a campaigned, compelling, drip marketing-style approach. Thanks for this step by step series John--it's FANTASTIC. You’ve hit on something so often missed by marketers–it’s about what’s most important to the customers, and then putting the processes in place that help you communicate the MRC points to prospects in a campaigned, compelling, drip marketing-style approach.
Thanks for this step by step series John–it’s FANTASTIC.

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2007/12/27/step-into-2008-with-more-fun/comment-page-1/#comment-222683 John Jantsch Fri, 28 Dec 2007 13:21:18 +0000 http://www.ducttapemarketing.com/blog/2007/12/27/step-into-2008-with-more-fun/#comment-222683 Jon, Thanks for pointing out the Wharton article it really reinforces much of the point I am making. The examples that Wharton cites are not small businesses at all so the parallels aren't very useful. For the true small business the need to narrow the target focus is because they don't have the advertising budget to be all things to all people. They must focus on a small niche to effectively gain any momentum. They don't have the same competitive forces at work, they just need 10 more profitable customers. Jon,

Thanks for pointing out the Wharton article it really reinforces much of the point I am making.

The examples that Wharton cites are not small businesses at all so the parallels aren’t very useful. For the true small business the need to narrow the target focus is because they don’t have the advertising budget to be all things to all people. They must focus on a small niche to effectively gain any momentum. They don’t have the same competitive forces at work, they just need 10 more profitable customers.

]]> By: Jon http://www.ducttapemarketing.com/blog/2007/12/27/step-into-2008-with-more-fun/comment-page-1/#comment-221479 Jon Thu, 27 Dec 2007 22:18:52 +0000 http://www.ducttapemarketing.com/blog/2007/12/27/step-into-2008-with-more-fun/#comment-221479 I found it interesting that Wharton just posted the following article: http://knowledge.wharton.upenn.edu/article.cfm?articleid=1870 They take the opposite point of view. j I found it interesting that Wharton just posted the following article:

http://knowledge.wharton.upenn.edu/article.cfm?articleid=1870

They take the opposite point of view.
j

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