Duct Tape Marketing

Consider subscribing to my blog’s RSS feed. It’s stickyBrian Clark, part of the brains behind the ultra successful copyblogger, has written a nice piece on the future of marketing online called Teaching Sells. Go grab this 22 page report.
I am a big proponent of viewing marketing materials as information products and creating products that […]

I’ve been using a tool called Slideshare ever since a group asked if they could share one of my presentations with attendees about a year ago.
The service allows you to upload PowerPoint and PDF slide decks and then converts them to a player that can be tagged and made public.
Recently, they also added something called […]

You know a lot of folks dismiss Facebook’s leadership as young and inexperienced - and that they are.
They really got beat up over the whole Beacon fiasco
And yet, on several occasions they have made moves that changed the game for all the players. The recent move to allow Facebook apps on any website through a […]

Social media, and by that I’m lumping together blogs, RSS, social networking and bookmarking, presents the marketer with a rich set of new tools to help in the effort to generate new business.
But, if that’s the only way you view social media, as a set of tools to perform a set of tactics to reach […]

Earlier this week I got on the phone and chatted for a while with:

Seth Godin is the author of Meatball Sundae and others

Tim Ferriss is the author of The 4-Hour Workweek

Chris Anderson is the author of The Long Tail and Editor-in-Chief at Wired magazine

You can download the audio here

Every now and again in this web 2.0 world it’s refreshing to come across something that gets your attention and is decidedly not web 2.0.
One of the staples of some Duct Tape Marketers is the business card strategically placed on community boards in coffee shops and grocery stores. It’s not the right play for every […]

Mark your calendar. Entering its third year, the Microsoft Small Business Summit, a nationwide, online event that runs for four days is coming. This year it runs from March 24 through March 27. Summit registrants can participate online from home or office.
I have been asked to kick the summit off with a session on small […]

A few weeks back I asked the question, “What would the perfect CRM look like?”
The question drew lots of conversation and was accompanied by a survey.
I think this comment from Ben Smith of WBP Systems, maker of HeapCRM, sums it up for the true small business.
I just wanted to comment on your great point. I […]