Comments on: Frequency matters http://www.ducttapemarketing.com/blog/2008/01/22/frequency-matters/ Small business marketing blog Sun, 22 Nov 2009 02:06:52 -0500 http://wordpress.org/?v=abc hourly 1 By: Tony Eyles http://www.ducttapemarketing.com/blog/2008/01/22/frequency-matters/comment-page-1/#comment-268549 Tony Eyles Fri, 25 Jan 2008 08:44:14 +0000 http://www.ducttapemarketing.com/blog/2008/01/22/frequency-matters/#comment-268549 Nice, John - we talk about the "vibe" people give off. And its often an intuitive first impression. Very emotional. So why not apply to brands: capture the essence of a holistic impression. Cool - and a nice balance to the rational frequency, recency, blah blah. Nice, John – we talk about the “vibe” people give off. And its often an intuitive first impression. Very emotional. So why not apply to brands: capture the essence of a holistic impression. Cool – and a nice balance to the rational frequency, recency, blah blah.

]]> By: Marketing: Frequency matters | EverydayCEO.Net http://www.ducttapemarketing.com/blog/2008/01/22/frequency-matters/comment-page-1/#comment-265952 Marketing: Frequency matters | EverydayCEO.Net Wed, 23 Jan 2008 16:06:25 +0000 http://www.ducttapemarketing.com/blog/2008/01/22/frequency-matters/#comment-265952 [...] prospect and setting their business up to communicate authentically with that very narrow target.Full Story-> del.icio.us &bull Digg it &bull Earthlink &bull Furl &bull ma.gnolia &bull reddit &bull Spurl [...] [...] prospect and setting their business up to communicate authentically with that very narrow target.Full Story-> del.icio.us &bull Digg it &bull Earthlink &bull Furl &bull ma.gnolia &bull reddit &bull Spurl [...]

]]> By: Check This Out… | http://www.ducttapemarketing.com/blog/2008/01/22/frequency-matters/comment-page-1/#comment-265436 Check This Out… | Wed, 23 Jan 2008 08:26:35 +0000 http://www.ducttapemarketing.com/blog/2008/01/22/frequency-matters/#comment-265436 [...]  http://www.ducttapemarketing.com/blog/2008/01/22/frequency-matters/ Filed under Marketing Tips, Customers by KeithG [...] [...]  http://www.ducttapemarketing.com/blog/2008/01/22/frequency-matters/ Filed under Marketing Tips, Customers by KeithG [...]

]]> By: Star Borner http://www.ducttapemarketing.com/blog/2008/01/22/frequency-matters/comment-page-1/#comment-264785 Star Borner Tue, 22 Jan 2008 23:21:24 +0000 http://www.ducttapemarketing.com/blog/2008/01/22/frequency-matters/#comment-264785 Just stumbled upon your blog and happily realized that a successful blogger is writing about the very same thing I recently wrote about here: http://papercutstar.wordpress.com/ So many of my clients fret that they'll "pigeon hole" themselves by offering too narrow a service. Little do they know they are sacrificing tons of business if they try to be all things to all prospects. Just stumbled upon your blog and happily realized that a successful blogger is writing about the very same thing I recently wrote about here:

http://papercutstar.wordpress.com/

So many of my clients fret that they’ll “pigeon hole” themselves by offering too narrow a service. Little do they know they are sacrificing tons of business if they try to be all things to all prospects.

]]> By: Chris http://www.ducttapemarketing.com/blog/2008/01/22/frequency-matters/comment-page-1/#comment-264624 Chris Tue, 22 Jan 2008 21:21:18 +0000 http://www.ducttapemarketing.com/blog/2008/01/22/frequency-matters/#comment-264624 Apologies...real link is here: http://lostboymarketing.blogspot.com/2008/01/marketing-mix-ed-up.html Apologies…real link is here:

http://lostboymarketing.blogspot.com/2008/01/marketing-mix-ed-up.html

]]> By: Chris http://www.ducttapemarketing.com/blog/2008/01/22/frequency-matters/comment-page-1/#comment-264544 Chris Tue, 22 Jan 2008 19:57:41 +0000 http://www.ducttapemarketing.com/blog/2008/01/22/frequency-matters/#comment-264544 I've really enjoyed your blog in the short time tracking its articles. You can see my input on frequency <a href="http://lostboymarketing.blogspot.com/2008/01/marketing-mix-ed-up.htmlI/" rel="nofollow">Here</a> since I wrote about a while back. As a young marketer and student, I'd be interested in your feedback. I’ve really enjoyed your blog in the short time tracking its articles. You can see my input on frequency Here since I wrote about a while back. As a young marketer and student, I’d be interested in your feedback.

]]> By: John http://www.ducttapemarketing.com/blog/2008/01/22/frequency-matters/comment-page-1/#comment-264435 John Tue, 22 Jan 2008 17:26:00 +0000 http://www.ducttapemarketing.com/blog/2008/01/22/frequency-matters/#comment-264435 Absolutely, it's very easy as a small business owner, in particular when starting out to cast the net too wide. Once you can define your ideal customer, it's also easier to identify where they are and then to target your marketing to them. Absolutely, it’s very easy as a small business owner, in particular when starting out to cast the net too wide.

Once you can define your ideal customer, it’s also easier to identify where they are and then to target your marketing to them.

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