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Anita Campbell, publisher of Small Business Trends, created a great little project called Marketing Tips.
She asked lots of marketing folks - most of whom you would recognize by name - to share one simple marketing secret.
The collection is really fabulous stuff.
Here’s the secret I contributed:
“Become a journalist - no, I’m not really suggesting that you join the staff of some publication, but the acceptance of new media tools like blogs and podcasts has turned the marketing tables - so take advantage of the allure of a reporter and start a blog and podcast and request interviews with industry leaders, community leaders, authors and maybe even your biggest prospects. Instead of asking for a meeting to demonstrate your product, ask to feature your prospect in your next blog or podcast episode. You will automatically change your status in their eyes, increase your role as an expert and create great content for your marketing materials.”
Take a few minutes and read this first set of tips. You will find both mind altering ideas and practical stuff you can start doing today. Thanks Anita!
Comments
This entry was posted on Monday, February 4th, 2008 at Feb 04, 08 | 6:16 am and is filed under Small Business Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Sounds like a great read. Will definitley give it a look over.
To all,
Anita and Small Business Trends Radio is a wonderful and must marketing bookmark.
I’m being interviewed by Anita tomorrow, 5 February at 10:30 AM PST if you are interested.
Matthew Scott
Founder & Head Coach, The Life’s Work Group, Inc.
Director of Duct Tape Marketing Coaching Evangelism
1-866-981-9675
John, I’m amazed at the wonderful turnout over at Small Business Trends. I was also delighted to share my little insight (be enthusiastic about others - and they’ll in turn be enthusiastic about you). As the tips keep coming, I’m learning some valuable new ways to connect to my core market - and be more successful in 2008.
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I love your advice, John! I’ve posted about it because it really rings true for me. This is so overlooked by people new to the web who complain, ‘what will I write about?’ It’s so easy to invite experts to interview, and it provides valuable content for your audience. Everyone wins. Thanks for saying this.
What great advice John! You are an excellent example of the effectiveness of this strategy. I’m realizing the power of publishing content through my blog and interviewing industry leaders. Thanks for the continued inspiration.
I am interviewing experts and thought leaders once a month for my teleseminar teaching program. I let my students suggest who they would like for me to interview. I choose people who compliment what I do and can add more to the knowledge base. This is a breakthrough in the entire teaching/learning process. Thank you, John.