Google’s machine translating technology is pretty amazing. No, I’m sure it’s not perfect, but it can open up some interesting online marketing opportunities. Adding a gadget like you see above can allow visitors from other parts of the world to surf to your site and instantly translate it to their native tongue possibly opening doors to additional sales or foreign partners. And, it’s kind of fun to see your words in other languages. You can get this bad boy at the Google Gadgets page. Simply add the code you receive and anyone can instantly translate your pages.
Google recently extended this technology to Gmail and Google Talk
We recently made our machine translation technology accessible from within Gmail and Google Talk, which gives mail and IM users instant access to translation capabilities at the point where they might most need them, e.g., when communicating with friends and colleagues around the world. If you find yourself wanting to translate a few words or short phrase, you can IM an appropriate chat-bot to obtain an immediate translation.
If you want to try it, just add en2es@bot.talk.google.com as a friend in Google Talk and send it a message to translate from English to Spanish. You can do this inline as you chat with a potential Spanish speaking prospect or vendor.
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Shama Hyder
