Comments on: What to do in a down economy http://www.ducttapemarketing.com/blog/2008/02/13/what-to-do-in-a-down-economy/ Small business marketing blog Sun, 22 Nov 2009 02:06:52 -0500 http://wordpress.org/?v=abc hourly 1 By: paul http://www.ducttapemarketing.com/blog/2008/02/13/what-to-do-in-a-down-economy/comment-page-1/#comment-344321 paul Tue, 11 Mar 2008 23:36:56 +0000 http://www.ducttapemarketing.com/blog/2008/02/13/what-to-do-in-a-down-economy/#comment-344321 Right on, Adam. I've been in business for over 25 years, and I agree with you whole heartedly. If people and/or small business stop spending because they beleive that bad times are coming, I don't care how many marketing dollars you have it won't help you gain new customers. If you've been in business for any length of time, your existing customers are your best bet for staying power, and that's where your energy should be focused. Right on, Adam. I’ve been in business for over 25 years, and I agree with you whole heartedly. If people and/or small business stop spending because they beleive that bad times are coming, I don’t care how many marketing dollars you have it won’t help you gain new customers. If you’ve been in business for any length of time, your existing customers are your best bet for staying power, and that’s where your energy should be focused.

]]> By: adam http://www.ducttapemarketing.com/blog/2008/02/13/what-to-do-in-a-down-economy/comment-page-1/#comment-341926 adam Mon, 10 Mar 2008 11:17:10 +0000 http://www.ducttapemarketing.com/blog/2008/02/13/what-to-do-in-a-down-economy/#comment-341926 I have been doing a large amount of research on the whole topic. I would first off like to say that's a good opinion, but I am going to have to disagree with you. you say the economy is not down, but in a small way it is. People are not going to buy anything with the price of oil and gas so high, they simply can't afford it. smarter people are trying to save their money, so when the economy goes into recession(believe me it will)they wont be entirely broke like the rest of the nation. sorry to disagree but i just finished writing my senior paper on this topic like an hour ago, so i hope you understand my reasoning. I have been doing a large amount of research on the whole topic. I would first off like to say that’s a good opinion, but I am going to have to disagree with you. you say the economy is not down, but in a small way it is. People are not going to buy anything with the price of oil and gas so high, they simply can’t afford it. smarter people are trying to save their money, so when the economy goes into recession(believe me it will)they wont be entirely broke like the rest of the nation. sorry to disagree but i just finished writing my senior paper on this topic like an hour ago, so i hope you understand my reasoning.

]]> By: Achieve Market Leadership http://www.ducttapemarketing.com/blog/2008/02/13/what-to-do-in-a-down-economy/comment-page-1/#comment-312831 Achieve Market Leadership Mon, 18 Feb 2008 19:03:48 +0000 http://www.ducttapemarketing.com/blog/2008/02/13/what-to-do-in-a-down-economy/#comment-312831 <strong>Five Tips for Marketing in a Recession</strong> Are we in a recession? Maybe, maybe not. However, let’s assume that at least the U.S. economy will be in a recession and that as marketers, we need to work within that reality. Here are some tips for what you should do. Spend smarter You may spend l... Five Tips for Marketing in a Recession

Are we in a recession? Maybe, maybe not. However, let’s assume that at least the U.S. economy will be in a recession and that as marketers, we need to work within that reality. Here are some tips for what you should do.

Spend smarter
You may spend l…

]]> By: White Paper Pundit » Blog Archive » Strategy for a Down Economy: Try White Papers http://www.ducttapemarketing.com/blog/2008/02/13/what-to-do-in-a-down-economy/comment-page-1/#comment-311662 White Paper Pundit » Blog Archive » Strategy for a Down Economy: Try White Papers Mon, 18 Feb 2008 04:36:58 +0000 http://www.ducttapemarketing.com/blog/2008/02/13/what-to-do-in-a-down-economy/#comment-311662 [...] to a post written by established business author James Obermayer, from his book entitled, Managing Sales [...] [...] to a post written by established business author James Obermayer, from his book entitled, Managing Sales [...]

]]> By: James Obermayer http://www.ducttapemarketing.com/blog/2008/02/13/what-to-do-in-a-down-economy/comment-page-1/#comment-309195 James Obermayer Sat, 16 Feb 2008 23:28:29 +0000 http://www.ducttapemarketing.com/blog/2008/02/13/what-to-do-in-a-down-economy/#comment-309195 Down economy or not, those that measure the return on lead generating dollars will always be more successful. We started the Sales Lead Management Association last year to deliver articles and white papers so that people who “wanna measure” know how to do it. In the last recession, those client that had a system for measurement survived, made forecast and grew faster when the economy came back. As I said in my last book, “The Rule of 45 is the basic premise from which you can measure the effectiveness of virtually all lead generation programs. It is a steady, reliable benchmark number that, simply stated, says that 45% of all inquirers will buy someone’s product.” James Obermayer, Managing Sales Leads: Turning Cold Prospects Into Hot Customers, (Mason, Ohio, Textere an imprint of Thomson/South-Western, 2007), and Racom Books, Page 10 This happens in good time or bad. Down economy or not, those that measure the return on lead generating dollars will always be more successful. We started the Sales Lead Management Association last year to deliver articles and white papers so that people who “wanna measure” know how to do it. In the last recession, those client that had a system for measurement survived, made forecast and grew faster when the economy came back. As I said in my last book,

“The Rule of 45 is the basic premise from which you can measure the effectiveness of virtually all lead generation programs. It is a steady, reliable benchmark number that, simply stated, says that 45% of all inquirers will buy someone’s product.”

James Obermayer, Managing Sales Leads: Turning Cold Prospects Into Hot Customers, (Mason, Ohio, Textere an imprint of Thomson/South-Western, 2007), and Racom Books, Page 10

This happens in good time or bad.

]]> By: John Gillett http://www.ducttapemarketing.com/blog/2008/02/13/what-to-do-in-a-down-economy/comment-page-1/#comment-304768 John Gillett Thu, 14 Feb 2008 17:06:14 +0000 http://www.ducttapemarketing.com/blog/2008/02/13/what-to-do-in-a-down-economy/#comment-304768 Great insights! Fear sells newspapers and ads on the news channels...the prospect of a "recession" is pretty scary for many folks, but as long as the business community keeps their heads out of the sand, the economy is too diverse to stuble for long. Keeping our eyes on customers and prospects rather than CNN is a key to busines prosperity. Great insights!

Fear sells newspapers and ads on the news channels…the prospect of a “recession” is pretty scary for many folks, but as long as the business community keeps their heads out of the sand, the economy is too diverse to stuble for long.

Keeping our eyes on customers and prospects rather than CNN is a key to busines prosperity.

]]> By: Michael Jones http://www.ducttapemarketing.com/blog/2008/02/13/what-to-do-in-a-down-economy/comment-page-1/#comment-304387 Michael Jones Thu, 14 Feb 2008 11:24:49 +0000 http://www.ducttapemarketing.com/blog/2008/02/13/what-to-do-in-a-down-economy/#comment-304387 John, This is a powerful interview reminding us to focus on our clients and serve them better than anyone else. This in itself will generate new business through word of mouth referrals. John,

This is a powerful interview reminding us to focus on our clients and serve them better than anyone else.

This in itself will generate new business through word of mouth referrals.

]]> By: EconWatch.com http://www.ducttapemarketing.com/blog/2008/02/13/what-to-do-in-a-down-economy/comment-page-1/#comment-302819 EconWatch.com Wed, 13 Feb 2008 19:02:51 +0000 http://www.ducttapemarketing.com/blog/2008/02/13/what-to-do-in-a-down-economy/#comment-302819 <strong>What to do in a down economy</strong> [Source: Duct Tape Marketing Blog] quoted: First, we aren’t in a down economy unless you listen to CNN, your business isn’t dependent upon the consumer confidence index, you just need a few more ideal customers, and second, you do the same ... What to do in a down economy

[Source: Duct Tape Marketing Blog] quoted: First, we aren’t in a down economy unless you listen to CNN, your business isn’t dependent upon the consumer confidence index, you just need a few more ideal customers, and second, you do the same …

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