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I wrote a post a few days ago that sparked an uncanny number of replies. Essentially, I made a brief point about whether or not your coffee drink order from a Starbucks would give a marketer clues about who you are.
Well, more than one reader pointed out the fact that they had another kind of drink in mind altogether when they read this post and wondered what might your choice of adult beverage say about you. I think the question is a valid one and so I pondered it over an Irish Whiskey myself just last night. By the way I am writing part 3 as we speak, no it’s not what kind of gravy are you, it’s my original point about determining behavior that allows you to identify your ideal customer - stay tuned on that.
But for now, I must confess I’m a Tullamore Dew and water (a nod to my Irish ancestors I guess.)
So, what drink are you?
Comments
This entry was posted on Friday, February 15th, 2008 at Feb 15, 08 | 8:41 am and is filed under Marketing research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
No alcohol, I prefer Monster Lo-carb Energy, 16 oz., ice cold. Keep ‘em coming.
If it has to be alcohol, it has to be beer, and none of that fancy German junk- Bud Light in a bottle. Welcome to Texas livin’!
Ok…Although I enjoyed the previous conversation now we’re talking..
Sipping: Crown Royal on the Rocks
Playing Pool: Mich Bottle
Socializing: Captain Coke Twist of Lime
Summer at the beach: Margarita/with Rum
Ice Fishing: Dr.McG/Peppermint
Straight: Jamesson Irsish Whisky
Red: Any Australian Siraz
White: Pinot
All Responsibly
Yes I’m from Minnesota..Ya Hey Der..
Crystal clear water or a tall glass of really cold milk.
I’m with you on the Irish whiskey, John. It’s Jameson on the rocks for me, or a dry gin martini with olives.
I’m Glenlivet with a little water on the rocks.
I’m no dancer, but after a couple Glenlivets I tend to lose sight of that little factoid. After 3-4 I think you’re one lucky wench to even be on the dance floor with me.
Sports bar is Sam Adams.
Wine? Only when required.
I wind down each Friday with a couple schizophrenic cocktails. I like the vodka redbull, and although they seem confused about whether they’re uppers or downers, it puts me in the perfect mood to comfortably watch TV, or go out on the town. At all other times? I’m a beer gal.
Hi John,
Interesting post, especially since you mentioned that you drink Tullamore Dew and water. Well, I just wrote a post about a bar in London and a bar in N.Y. that charges over $40 a bottle for water, more expensive than your Tullamore.
I suppose you could just use tap water, but then again, what would that say about you?
Jacob
I love the post.
It depends for me. If it’s been a mellow day at the office I usually cap the day with a cold pale ale. On the other hand if it’s been a challenging day of opportunity, I cap it with Johnnie Walker Red Label Scotch. Straight!
$40 for a bottle of water? Now that is truly effective marketing or some seriously bad tap water in the areas surrounding these establishments.
Vodka and cranberry. Graygoose vodka only.
John, I’m “still” a MERLOT WINE GUY!
[...] What does your drink say about you part 2 [...]
Red Breast is definitely my favorite Irish Whiskey, and worth every extra penny, when the job needs to be done right. Blueberry Stoli and Soda has been a go-to decompressor as just one helps me forget about the office quite nicely.
[...] am sure the guys at Duct Tape Marketing would be interested in this. What does the drink say about them! Filed under: fun, marketing | Tags: drink, duct tape, [...]
Well, when I want to go all out, I have a chocolate milkshake with a shot of Bailey’s. (See, I’m not a big coffee drinker, but I *do* like chocolate).
Otherwise, I’ll have a dark beer or gray goose vodka with cranberry and lime.
Perhaps the question should be ‘what does it say about you if you use the term adult beverage’ what happened to the word alcohol?
Anyways, my tipple of choice is J&B Rare whiskey, neat.
Or a pint of Pedigree.
Tequila and lucozade is nice….you get drunk but you still have the energy to get home
Grey Goose Orange and tonic. If they don’t have the flavors, then it just Grey Goose and tonic with a lime.
Like John Bishop above, I prefer red wine - merlot and cabernet.
I found the following tidbit in my draft of a book called Life’s Ludicrous Handbook that I plan to have published some day.
You Are What You Drink
Graham Masterton thinks men are what they drive. “You are what you eat,” other people say. Well, now there is some proof that “you are what you drink.” Indeed, the kind of liquor you drink could indicate your personality type. Scientists at the University of Manitoba’s Alcohol and Tobacco Research Unit found distinct psychological traits associated with the type of liquor people drink. The conclusions were drawn from a detailed survey of 1247 adults according to whether they preferred beer, hard liquor, or wine.
The study found that beer drinkers tend to be extroverted and ego-driven whereas wine drinkers are much less so. Individuals who drink hard liquor fall somewhere in between the other two. The psyche of people who consume a particular type of drink may have as much to do with their choice as much as the health advantages that a particular drink has. Lifestyles of people can also play a part.
“Wine drinkers might be more sophisticated,” stated Robert Murray, one of the researchers. “They might eat healthy food and exercise. Whereas beer drinkers and liquor drinkers are more likely to be found sitting in the pub.”
Ernie Zelinski
Author of: How to Retire Happy, Wild, and Free.
and The Joy of Not Working