Comments on: Make your audio offers sound sexier http://www.ducttapemarketing.com/blog/2008/02/21/make-your-audio-offers-sound-sexier/ Small business marketing blog Sun, 22 Nov 2009 02:06:52 -0500 http://wordpress.org/?v=abc hourly 1 By: Put a little shuffle into your B2B pitch. « Brand Central Station http://www.ducttapemarketing.com/blog/2008/02/21/make-your-audio-offers-sound-sexier/comment-page-1/#comment-323129 Put a little shuffle into your B2B pitch. « Brand Central Station Tue, 26 Feb 2008 04:23:44 +0000 http://www.ducttapemarketing.com/blog/2008/02/21/make-your-audio-offers-sound-sexier/#comment-323129 [...] Read the whole post here. [...] [...] Read the whole post here. [...]

]]> By: Doug Mitchell http://www.ducttapemarketing.com/blog/2008/02/21/make-your-audio-offers-sound-sexier/comment-page-1/#comment-318941 Doug Mitchell Fri, 22 Feb 2008 15:37:19 +0000 http://www.ducttapemarketing.com/blog/2008/02/21/make-your-audio-offers-sound-sexier/#comment-318941 Darn. I thought I was unique :) I actually deliver the latest 8GB nano pre-charged and with our content pre-loaded. Since we use audio and video, a screen was requisite. We actually don't tell the clients about this "bonus" we offer. We simply send it out with a bunch of other goodies to sear our brand into their brains. Our subscription price supports this $200 "freebie". If your business model will support a mere $50 Shuffle giveaway...you'll certainly be more memorable. We do the same thing with web cam/mic combos so our clients can video chat with us. Granted, IT departments sometimes don't allow it, but that doesn't stop the client from having early meetings from home with us...or just using the web cam to chat with Grandma in Peoria. For the $20-$50 investment...we believe we're being more sticky. Darn. I thought I was unique :) I actually deliver the latest 8GB nano pre-charged and with our content pre-loaded. Since we use audio and video, a screen was requisite.

We actually don’t tell the clients about this “bonus” we offer. We simply send it out with a bunch of other goodies to sear our brand into their brains.

Our subscription price supports this $200 “freebie”. If your business model will support a mere $50 Shuffle giveaway…you’ll certainly be more memorable.

We do the same thing with web cam/mic combos so our clients can video chat with us. Granted, IT departments sometimes don’t allow it, but that doesn’t stop the client from having early meetings from home with us…or just using the web cam to chat with Grandma in Peoria. For the $20-$50 investment…we believe we’re being more sticky.

]]> By: Cindy @ LifeLovesMe http://www.ducttapemarketing.com/blog/2008/02/21/make-your-audio-offers-sound-sexier/comment-page-1/#comment-318182 Cindy @ LifeLovesMe Thu, 21 Feb 2008 22:33:32 +0000 http://www.ducttapemarketing.com/blog/2008/02/21/make-your-audio-offers-sound-sexier/#comment-318182 What an amazing idea! Now if only I had something to market I would definitely use it... What an amazing idea! Now if only I had something to market I would definitely use it…

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2008/02/21/make-your-audio-offers-sound-sexier/comment-page-1/#comment-317925 John Jantsch Thu, 21 Feb 2008 17:56:07 +0000 http://www.ducttapemarketing.com/blog/2008/02/21/make-your-audio-offers-sound-sexier/#comment-317925 Hey Susan, Fine idea and the display is a good add-on - part of the appeal of course is that people are a bit gaga over iPod anything. I think the device itself would sell some product. Hey Susan,

Fine idea and the display is a good add-on – part of the appeal of course is that people are a bit gaga over iPod anything. I think the device itself would sell some product.

]]> By: wannabeMogul http://www.ducttapemarketing.com/blog/2008/02/21/make-your-audio-offers-sound-sexier/comment-page-1/#comment-317921 wannabeMogul Thu, 21 Feb 2008 17:50:51 +0000 http://www.ducttapemarketing.com/blog/2008/02/21/make-your-audio-offers-sound-sexier/#comment-317921 A great marketing idea. It would be even better if iPods would allow users to have access to the files. Giving them an iPod would allow them to listen to your audio, but only on the iPod. There are very few easy ways to get the audio off of the iPod to keep/archive. Using a simple zip drive would also be another similar solution. It might actually be better to use a zip drive because if the recipient wants to quote your audio or reuse it somehow, they will need access to the files. A great marketing idea. It would be even better if iPods would allow users to have access to the files. Giving them an iPod would allow them to listen to your audio, but only on the iPod. There are very few easy ways to get the audio off of the iPod to keep/archive.

Using a simple zip drive would also be another similar solution. It might actually be better to use a zip drive because if the recipient wants to quote your audio or reuse it somehow, they will need access to the files.

]]> By: Susan http://www.ducttapemarketing.com/blog/2008/02/21/make-your-audio-offers-sound-sexier/comment-page-1/#comment-317913 Susan Thu, 21 Feb 2008 17:48:04 +0000 http://www.ducttapemarketing.com/blog/2008/02/21/make-your-audio-offers-sound-sexier/#comment-317913 The trouble is, the Shuffle is just not that good for things like podcasts, audiobooks, etc. But the good news is, I actually replaced my old-style Shuffle for just this reason with a 2GB Sansa which I got for only $35, and it *does* have a display. So if you weren't set on the idea of giving away an Apple product, you could probably find a low-cost MP3 player with an actual display that would work just as well for this idea. The Shuffle is brilliant for music, but since I listen to more audiobooks than music, it wasn't as good for me as I'd hoped. The trouble is, the Shuffle is just not that good for things like podcasts, audiobooks, etc. But the good news is, I actually replaced my old-style Shuffle for just this reason with a 2GB Sansa which I got for only $35, and it *does* have a display. So if you weren’t set on the idea of giving away an Apple product, you could probably find a low-cost MP3 player with an actual display that would work just as well for this idea.

The Shuffle is brilliant for music, but since I listen to more audiobooks than music, it wasn’t as good for me as I’d hoped.

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2008/02/21/make-your-audio-offers-sound-sexier/comment-page-1/#comment-317910 John Jantsch Thu, 21 Feb 2008 17:39:12 +0000 http://www.ducttapemarketing.com/blog/2008/02/21/make-your-audio-offers-sound-sexier/#comment-317910 Dave, Yes it's not perfect from that standpoint - heck, let's go for it and get the video one and just create a bunch of video messages, of course the $399 price tag would change the ROI a bit. Dave,

Yes it’s not perfect from that standpoint – heck, let’s go for it and get the video one and just create a bunch of video messages, of course the $399 price tag would change the ROI a bit.

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2008/02/21/make-your-audio-offers-sound-sexier/comment-page-1/#comment-317905 John Jantsch Thu, 21 Feb 2008 17:35:41 +0000 http://www.ducttapemarketing.com/blog/2008/02/21/make-your-audio-offers-sound-sexier/#comment-317905 Shane - you could certainly suggest the feed idea in your audio but they would have to subscribe on their own using iTunes or some other podcatcher. Shane – you could certainly suggest the feed idea in your audio but they would have to subscribe on their own using iTunes or some other podcatcher.

]]>