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HP ran a little blog contest on its SMB Community Wiki and let readers pick the top their favorite blog posts arranged in the categories of marketing, entrepreneurship, innovation and management, and productivity.
After the votes were tallied the top three posts were chosen and presented as an ebook on the site. You can download all four ebooks free of charge. They also put together some very nice Powerpoint templates and made them available for you to create your own ebooks.
I’ve written about the idea of repackaging your content before and downloadable ebooks, created from a collection of previously published articles or blogs posts, is a great example of this in action.
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This entry was posted on Wednesday, February 27th, 2008 at Feb 27, 08 | 5:59 am and is filed under Blogging, Marketing Materials. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
good work!
[...] You can download all 5 ebooks on the site. You can also download the ebook templates and create your own ebook. Anita Campbell of Small Business Trends posted about it here and John Jantsch of Duct Tape Marketing posted about it here. [...]