Duct Tape Marketing

Consider subscribing to my blog’s RSS feed. It’s stickyThere seems to be a real struggle to capture the flag by software makers when it comes to small business CRM. It’s very difficult to find a clear leader in this space, although many claim to be serving it.
I think the problem may reside in the fact […]

Search engines, and Google in particular through its Universal Search initiative, are making great strides towards delivering multi-media search engine results. Images, audio, and video links are being sprinkled into certain types of searches. The tough part about this desire is that it can be hard for a search spider to determine the actual content […]

Frederic DeWulf , Web Director of Microsoft’s Small Business division, talks about the Small Business Summit in this mobile Duct Tape Marketing post. Learn about the history of the event and the best way to get the most by participating.

I’m presenting a workshop this week titled - How to get sales and marketing on the same page.
The point of the discussion is to help the audience, made up of marketers and the sales people for those marketers, understand that while they may indeed perform unique and necessary functions, they have shared objectives.
So, while, as […]

I’m presenting a workshop this week titled - How to get sales and marketing on the same page.
The point of the discussion is to help the audience, made up of marketers and the sales people for those marketers, understand that while they may indeed perform unique and necessary functions, they have shared objectives.
So, while, as […]

I often write about defining a narrow target market and communicating only with what I call your ideal customer.
The idea behind this is that, if taken to heart, you will find that you are able to attract the perfect customers without succumbing to the pressure to compete on price alone.
Many times, when I mention this […]

I am opening up the four day long Microsoft Small Business Summit today at 9am PDT.
You can view the video session live on my small business summit player (Nothing will show until Monday, March 24th at 9am PDT)
Check out the programming guide and tune in regularly this Monday through Thursday.
Make sure you register so […]

Dan Pink is the author of two very important books on ideas around careers - Free Agent Nation and A Whole New Mind. If you own a small business, that’s your current career - but I wonder how many small business owners actually view it that way?
In Free Agent Nation he defined what a lot […]