Comments on: Automation, the small business marketer’s friend

By: Lori Feldman

Lori Feldman — Fri, 23 May 2008 02:49:08 +0000

I’ve used Swiftpage for 4 years and love it. Last year one of my email newsletters resulted in a 6-figure sale from an EXISTING client who didn’t know I “did that.” Of course, I didn’t know he “needed that.” Relevant, targeted E-marketing really works, and I’m thrilled that Swiftpage Email is about to release an AUTOMATED drip marketing program. I believe it will be the first time in marketing history that automating the critical business function of sales follow up will be within reach for any size business, no matter what their budget. (Full disclosure: I not only use Swiftpage, I’m one of their resellers. But I believe in “eating my own dogfood” so the rave is warranted.)

By: ocstandard

ocstandard — Tue, 11 Mar 2008 07:03:12 +0000

Godaddy has a nice email blast tool for beginners. It has alot of useful functions. You can creat pretty nice emails and moniter them from the dashboard.

By: Randy Vaughn

Randy Vaughn — Mon, 10 Mar 2008 03:41:32 +0000

Hey my other Marketing Twin, Donny, said the same thing I sware I was going to say (that’s a twin thing). But I have now become addicted to JOTT. I have a thousand brainstorms or action items or “oughta-look-into-that!” ideas pop into my head all day long. So now, I can simply type in 55 on my speed dial on my Cell wherever I’m at and then JOTT myself the idea. JOTT sends me an email with that idea transcribed from my voice. It’s great to get the idea out of my idea, but now I don’t have to keep up with scrap pieces of paper with all these notes. I love it.
Randy Vaughn
Marketing Coach & Creative Director, http://www.1429creative.com
http://www.MarketingTwins.com

By: Jason Kort

Jason Kort — Mon, 10 Mar 2008 03:16:37 +0000

For companies that have already made the investment in a CRM like Salesforce.com, Netsuite, etc. I recommend checking out the SoftVu marketing automation platform. SoftVu integrates with existing on demand CRMs and provides more enhanced features like the ability to trigger rich media communications with real time view notifications.

By: Donny

Donny — Sun, 09 Mar 2008 16:15:05 +0000

automation/outsourcing is definitely worth it if you can afford to do it. thanks for the link list you provided, i have not come across some of those sites and will check them out!

By: Alex B. Worth

Alex B. Worth — Sun, 09 Mar 2008 13:09:26 +0000

You know when talking about the Small Business Automation, one of the things I've recently discovered is having a virtual Assistant. Like having your own virtual staff, I got some amazing tips about it from David Ledoux's interview with Frank Kern's Virtual Assistant on his blog at: Alex

By: Nan Palmero

Nan Palmero — Sat, 08 Mar 2008 22:35:46 +0000

Great list, thank you! Another option outside of textexpander is to add items to your autocorrect, be it Outlook, Word, Entourage, etc. So you enter a short cut, such as YW and it changes it to you’re welcome. Also, Google Sites provides the opportunity to EASILY build company intranets, work together on projects and use different Google apps throughout their company. Check it out here: http://www.google.com/a/help/intl/en/users/sites.html

By: Jeff Mask

Jeff Mask — Sat, 08 Mar 2008 21:00:57 +0000

ahhh – marketing automation. just the sound of that gives me goosebumps. THAT is the key to small business success