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I’m writing a book on my approach to building a business with referrals as the primary marketing strategy. I post on the topic of referrals more than any other subject because it is such a strong way for small business owners to grow the business. I’ve found that that while people get that idea, there is a lot of confusion and misinformation about how to actually do it. Hint: It involves more than asking.
So, the subtitle might be something like: “How to be that company that everyone thinks of first.”
Help me choose a name to go with the idea.
Comments
This entry was posted on Saturday, March 8th, 2008 at Mar 08, 08 | 1:18 pm and is filed under Referral Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
John,
Please.
The only title to consider is: “Viral Referral-How To Harness Your Runaway Business Success”
-Herb
I would guess that you would want to title your book according to the keywords people are going to be searching for to find it. You can make the subtitle as long as you want because it will help you in the search results (such as on Amazon), but you don’t have to really print it on the cover (thus avoiding a cluttered cover).
John,
Your “Duct Tape Marketing” book is so familiar, I suggest using “Duct Tape Referrals.” In my opinion, continuing the “Duct Tape” brand will give your new book instant credibility. I know if I were browsing the bookstore and saw that title, I’d know right off the bat it was your book. I think you should take advantage of your Duct Tape branding.
Chris
Bird Flu Marketing - the idea is that you want your idea to be spread like Bird Flu - fast and wide.
Good Spam. - the idea is to play on people’s hate and strong cognition of the word Spam - a great referral is kinda like good spam. Can also be “Good Spam Marketing”.
There will be Flood (to steal a line from There will be Blood).
Duct Tape Referrals idea is excellent.
Chris makes an excellent point about using the Duct Tape brand umbrella. With so many resources out there for small businesses having a familiar brand makes it that much easier to decide.
Stick with Referral Flood - it’s a great image. Keywords in the subtitle will help searchability too - but don’t lose that imageof a flood of referrals.
Ian
I think you should call it, “A Matter of Momentum”
You should use Tim Ferriss’ method, where he tested all his book title ideas as Google ads to see which one got the best response, and ended up with the 4 hour work week. (I like Referral Flood too.)
John,
I’m a big fan. I agree with Chris Lyons. Duct Tape Referrals or something in that general direction seems like a no brainier.
Don’t that ‘Refer Madness’ will be a good choice. It just doesn’t sound professional.
Playing off the other book title, how about Vice Grip Referrals? They stay put.
I’m with the Duct Tape brand mindset … how ’bout “Stick & Hold: Referral Success the Duct Tape Marketing Way”
I vote for Duct Tape Referrals or Duct Tape Referral Flood. It continues the brand and includes a word (referral) that people are likely to enter into google. Then add something like: How to Increase Your Referrals and Your Business by 60%.
First time posting here, but I just want to help out.
None of your titles stand out to me. Referal Flood is best, but sounds so much like every other traffic and marketing product out there.
Duct Tape is a great brand, and it’s sticky. So “Duct Tape Marketing Presents: Sticky Referals”
If you want to avoid Duct Tape (don’t know why), how about Wildfire Referals, or a completely made up word that is defined by the subtitle. Image Ping, Pingball Referals….I’m running out of steam already.
I agree that the Tim Ferris Adwords method is a great idea.
Thanks everyone for the comments and voting - pretty interesting process. The overwhelming sentiment is tie in to Duct Tape brand, I agree and this gives me even more when I go sell that idea to the eventual publisher of the book. I will keep you all informed!
“Duct Tape Marketing and Bailing Wire” Holding your business together through Referrals or Referrals,what keeps the marketing stickey after the glue wears off!
How about “Radical Referral”