Comments on: Creativity is a wonderful motivator

By: Brenda Thomson

Brenda Thomson — Mon, 24 Mar 2008 19:08:43 +0000

What wonderful creative win win marketing strategies. Most business owners don’t take referral marketing to the next level and impplement strategies to generate referrals.
Here are one we have generated from networking smarter not harder.

Real estate agent with pizza shop and mechanic – the new tenants get gift vouchers for a meal and a car service – the pizza bar and mechanic get new customers and the real estate agent wins smiles (and referrals )from the tenants, the mechanic and the pizza shop.

By: Tornado Marketing » Blog Archive » Creativity

Tornado Marketing » Blog Archive » Creativity — Tue, 18 Mar 2008 17:17:00 +0000

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By: kim sheehan

kim sheehan — Mon, 17 Mar 2008 22:47:53 +0000

My dentist has a coffee truck come by once per week (on WEdnesdays). The staff gets their choice of a made-to-order coffee drink on the house! I was there getting my teeth cleaned when the truck was there and they offered me a latte also (I had to turn it down since I was right in the midst of a teeth cleaning).

By: Kirsten Wright

Kirsten Wright — Mon, 17 Mar 2008 22:33:56 +0000

I love the idea of offering an over the top surprise for those who are willing to give you a referral. Rather than just giving them a discount, get to know your clients. Do they love a specific type of cookie? Send them a box with a handwritten thank you note. It is easy to forget a discount, hard to forget a sweet treat!

By: Dave Ryan

Dave Ryan — Sat, 15 Mar 2008 16:11:14 +0000

I always liked what Dan Kennedy said about using the “EAR formula” for referrals:

E: Earn them

A: Ask for them

R: Reward people for giving them

There’s obviously a lot more to generating a flood of referrals than just that, but most business owners just “assume” they’ll get referrals and never do anything about it.

One key that I found works great with services is to just tell your clients: “The majority of our clients come from referrals, feel free to send people our way and they will associate you with the ________ that we provide them”….etc.

Obviously you can always reward the person for sending referrals as well.

One client I had who was a CPA would do the person’s taxes for free if they refer 5 new clients within the year. He ended up doing a lot of free work for people, but also grew his client base by nearly 350% in the first year alone!

Just need to be pro-active about attracting referrals and they will come, simple as that.

To Higher Profits,
Dave Ryan, Marketing Consultant
Higher Profits Marketing