Comments on: Who don’t you want as a customer? http://www.ducttapemarketing.com/blog/2008/03/25/who-dont-you-want-as-a-customer/ Small business marketing blog Sun, 22 Nov 2009 02:06:52 -0500 http://wordpress.org/?v=abc hourly 1 By: Easy SEO http://www.ducttapemarketing.com/blog/2008/03/25/who-dont-you-want-as-a-customer/comment-page-1/#comment-398019 Easy SEO Thu, 10 Apr 2008 21:10:59 +0000 http://www.ducttapemarketing.com/blog/2008/03/25/who-dont-you-want-as-a-customer/#comment-398019 Hi John Its definately not only about how much money a company makes off a clients. The wrong clients invariably cost the company far more then they are worth. Our target audience is SME B2B's here in South Africa so we have chosen to research accordingly to ensure that we can do, what we do, relative to our target audience. We also stay away from any potential business that are always looking for the discount. Pricing is based on what we need to charge in order to make money. Enjoy Hi John

Its definately not only about how much money a company makes off a clients. The wrong clients invariably cost the company far more then they are worth.

Our target audience is SME B2B’s here in South Africa so we have chosen to research accordingly to ensure that we can do, what we do, relative to our target audience.

We also stay away from any potential business that are always looking for the discount. Pricing is based on what we need to charge in order to make money.

Enjoy

]]> By: brandstorming http://www.ducttapemarketing.com/blog/2008/03/25/who-dont-you-want-as-a-customer/comment-page-1/#comment-398000 brandstorming Thu, 10 Apr 2008 07:30:37 +0000 http://www.ducttapemarketing.com/blog/2008/03/25/who-dont-you-want-as-a-customer/#comment-398000 <strong>Who Do You Want As A Client?...</strong> The last post I wrote was about referrals, but it was jumpstarted by something John Jantsch wrote about last week. In reading his post, it gave me the idea to explain what we are looking for in client referrals. Once... Who Do You Want As A Client?…

The last post I wrote was about referrals, but it was jumpstarted by something John Jantsch wrote about last week. In reading his post, it gave me the idea to explain what we are looking for in client referrals. Once…

]]> By: Cintia http://www.ducttapemarketing.com/blog/2008/03/25/who-dont-you-want-as-a-customer/comment-page-1/#comment-375376 Cintia Mon, 31 Mar 2008 10:51:54 +0000 http://www.ducttapemarketing.com/blog/2008/03/25/who-dont-you-want-as-a-customer/#comment-375376 good point. good point.

]]> By: Find The Best Customers Through The Worst | Musings Of A Marketer http://www.ducttapemarketing.com/blog/2008/03/25/who-dont-you-want-as-a-customer/comment-page-1/#comment-367964 Find The Best Customers Through The Worst | Musings Of A Marketer Wed, 26 Mar 2008 20:46:26 +0000 http://www.ducttapemarketing.com/blog/2008/03/25/who-dont-you-want-as-a-customer/#comment-367964 [...] Jantsch at Duct Tape Marketing blog was sharing his idea about finding an ideal customer. Paradoxically, many companies feel much better by starting out [...] [...] Jantsch at Duct Tape Marketing blog was sharing his idea about finding an ideal customer. Paradoxically, many companies feel much better by starting out [...]

]]> By: Michelle Greer http://www.ducttapemarketing.com/blog/2008/03/25/who-dont-you-want-as-a-customer/comment-page-1/#comment-367550 Michelle Greer Wed, 26 Mar 2008 16:36:58 +0000 http://www.ducttapemarketing.com/blog/2008/03/25/who-dont-you-want-as-a-customer/#comment-367550 I have dealt with this before. My company has a large client who is not happy with our software. We can't go to them for any PR, and every time I talk to them, they have requests that we are unable to fulfill due to the demands of our many other customers. It wasn't their size that made them the wrong customer for us--it was their priorities in the first place. Salespeople who acknowledge that they can't make everyone happy can really solve a lot of these issues. I have dealt with this before. My company has a large client who is not happy with our software. We can’t go to them for any PR, and every time I talk to them, they have requests that we are unable to fulfill due to the demands of our many other customers. It wasn’t their size that made them the wrong customer for us–it was their priorities in the first place.

Salespeople who acknowledge that they can’t make everyone happy can really solve a lot of these issues.

]]> By: Linda P. Morton http://www.ducttapemarketing.com/blog/2008/03/25/who-dont-you-want-as-a-customer/comment-page-1/#comment-366614 Linda P. Morton Wed, 26 Mar 2008 04:44:31 +0000 http://www.ducttapemarketing.com/blog/2008/03/25/who-dont-you-want-as-a-customer/#comment-366614 The best thing about eliminating all the people that you are not trying to reach is that it enables you to better reach the people most likely to buy your product or service and people that will be most pleased with what you offer. Once you know who you don't want as customers, you can use market segmentation to learn characteristics of your target market. Then you can design your marketing specifically for them so that they identify with your business and products. The best thing about eliminating all the people that you are not trying to reach is that it enables you to better reach the people most likely to buy your product or service and people that will be most pleased with what you offer.

Once you know who you don’t want as customers, you can use market segmentation to learn characteristics of your target market. Then you can design your marketing specifically for them so that they identify with your business and products.

]]> By: Decide on Ideal Clients by Identifying Clients You Don’t Want | Org Legal http://www.ducttapemarketing.com/blog/2008/03/25/who-dont-you-want-as-a-customer/comment-page-1/#comment-366583 Decide on Ideal Clients by Identifying Clients You Don’t Want | Org Legal Wed, 26 Mar 2008 04:02:00 +0000 http://www.ducttapemarketing.com/blog/2008/03/25/who-dont-you-want-as-a-customer/#comment-366583 [...] Jantsch over at Duct Tape Marketing for the idea on this approach.  He explains in his post “Who don’t you want as a customer?”: “ It’s just human nature I guess, but we seem to have a much better grasp of what we [...] [...] Jantsch over at Duct Tape Marketing for the idea on this approach.  He explains in his post “Who don’t you want as a customer?”: “ It’s just human nature I guess, but we seem to have a much better grasp of what we [...]

]]> By: Stephen Allcock http://www.ducttapemarketing.com/blog/2008/03/25/who-dont-you-want-as-a-customer/comment-page-1/#comment-366165 Stephen Allcock Tue, 25 Mar 2008 20:55:15 +0000 http://www.ducttapemarketing.com/blog/2008/03/25/who-dont-you-want-as-a-customer/#comment-366165 A really good point...and this isn't just limited to identifying customers, the next time I find myself looking for a new job I know just how I'll be focusing my mind! A really good point…and this isn’t just limited to identifying customers, the next time I find myself looking for a new job I know just how I’ll be focusing my mind!

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