Comments on: The lowest hanging green fruit http://www.ducttapemarketing.com/blog/2008/04/22/the-lowest-hanging-green-fruit/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Troy Bingham http://www.ducttapemarketing.com/blog/2008/04/22/the-lowest-hanging-green-fruit/#comment-398942 Troy Bingham Fri, 02 May 2008 22:46:35 +0000 http://www.ducttapemarketing.com/blog/2008/04/22/the-lowest-hanging-green-fruit/#comment-398942 wow...If this is a test, I have failed. I need to pay a little more attention to this. wow…If this is a test, I have failed. I need to pay a little more attention to this.

]]> By: Easy SEO http://www.ducttapemarketing.com/blog/2008/04/22/the-lowest-hanging-green-fruit/#comment-398704 Easy SEO Sat, 26 Apr 2008 16:46:58 +0000 http://www.ducttapemarketing.com/blog/2008/04/22/the-lowest-hanging-green-fruit/#comment-398704 Small business can actually be more environmentally friendly if that is the way they are in life. At our office we do it all but that is because as an office the environment is important to us. Small business make their own choices and can make them immediately, as oppose to big business whom have committees involved in the process. Again I think its about the owners of the business that make these decisions. Small business can actually be more environmentally friendly if that is the way they are in life. At our office we do it all but that is because as an office the environment is important to us. Small business make their own choices and can make them immediately, as oppose to big business whom have committees involved in the process. Again I think its about the owners of the business that make these decisions.

]]> By: mark brewerton http://www.ducttapemarketing.com/blog/2008/04/22/the-lowest-hanging-green-fruit/#comment-398659 mark brewerton Fri, 25 Apr 2008 15:27:26 +0000 http://www.ducttapemarketing.com/blog/2008/04/22/the-lowest-hanging-green-fruit/#comment-398659 Hi John, As a marketer I have recently started to look very differently and I think much more profoundly about the whole green / sustainability issue. Unfortunately I have come to the conclusion that until now marketing has been very much a driver of creating the unsustainable world we now live in. Marketing can be seen as pernicious in that it drives consumerism and creates demand for the 'newest' and 'latest' which fuels our disposable life style - how many people have recently thrown away a perfectly servicable mobile phone because they want the latest version? I think our challenge is now to become part of the solution rather than part of the problem. The things you suggest - like promoting buying local - may have a role to play in this but I believe that we need to think far more radically than this. We should be encouraging product design that looks at longevity rather than building in redundancy, we should be looking at how recyclable or upgradable products are and re-educating consumers to the need to be sustainable. It is a huge challenge but without wishing to sound too profound - it is a challenge that if we don't take on we won't have a world to be consumers in any more. See more of our arguments on this subject on our blog - http://www.blog.totalmarketingsolutions.co.uk/ Hi John,

As a marketer I have recently started to look very differently and I think much more profoundly about the whole green / sustainability issue. Unfortunately I have come to the conclusion that until now marketing has been very much a driver of creating the unsustainable world we now live in. Marketing can be seen as pernicious in that it drives consumerism and creates demand for the ‘newest’ and ‘latest’ which fuels our disposable life style – how many people have recently thrown away a perfectly servicable mobile phone because they want the latest version? I think our challenge is now to become part of the solution rather than part of the problem. The things you suggest – like promoting buying local – may have a role to play in this but I believe that we need to think far more radically than this. We should be encouraging product design that looks at longevity rather than building in redundancy, we should be looking at how recyclable or upgradable products are and re-educating consumers to the need to be sustainable. It is a huge challenge but without wishing to sound too profound – it is a challenge that if we don’t take on we won’t have a world to be consumers in any more. See more of our arguments on this subject on our blog – http://www.blog.totalmarketingsolutions.co.uk/

]]> By: nancy http://www.ducttapemarketing.com/blog/2008/04/22/the-lowest-hanging-green-fruit/#comment-398622 nancy Thu, 24 Apr 2008 18:42:08 +0000 http://www.ducttapemarketing.com/blog/2008/04/22/the-lowest-hanging-green-fruit/#comment-398622 This is so true. We try to find customers and vendors from our local area. Another benefit of buying and selling locally is that there is less of a fear of being scammed from across the country. Not saying that its not possible but if you meet with a customer in person, you assuage their fears a bit. This is so true. We try to find customers and vendors from our local area. Another benefit of buying and selling locally is that there is less of a fear of being scammed from across the country. Not saying that its not possible but if you meet with a customer in person, you assuage their fears a bit.

]]> By: James http://www.ducttapemarketing.com/blog/2008/04/22/the-lowest-hanging-green-fruit/#comment-398573 James Wed, 23 Apr 2008 20:33:36 +0000 http://www.ducttapemarketing.com/blog/2008/04/22/the-lowest-hanging-green-fruit/#comment-398573 Conflicting priorities? Sometimes what's good for the local economy is not necessarily what's best for the environment. Different folks will prioritize that in different ways, and even the same person will make different decisions in different situations. As for me, even though I'm a conservationist, occasionally an environmentalist, I'll usually choose community (people) over environment (things). Yes, I understand that the environment is a crucial component of what allows people to live good lives. Yet I still do whatever I can to promote my local community and its economy. Conflicting priorities? Sometimes what’s good for the local economy is not necessarily what’s best for the environment. Different folks will prioritize that in different ways, and even the same person will make different decisions in different situations. As for me, even though I’m a conservationist, occasionally an environmentalist, I’ll usually choose community (people) over environment (things). Yes, I understand that the environment is a crucial component of what allows people to live good lives. Yet I still do whatever I can to promote my local community and its economy.

]]> By: Stephanie Cox http://www.ducttapemarketing.com/blog/2008/04/22/the-lowest-hanging-green-fruit/#comment-398549 Stephanie Cox Wed, 23 Apr 2008 03:26:23 +0000 http://www.ducttapemarketing.com/blog/2008/04/22/the-lowest-hanging-green-fruit/#comment-398549 Along with buying locally you often get a great experience. Like checking out the local farmers market. When charities call and ask for clothing donations it's a great way to clear clutter but also to recycle! Happy Earth Day! Along with buying locally you often get a great experience. Like checking out the local farmers market. When charities call and ask for clothing donations it’s a great way to clear clutter but also to recycle! Happy Earth Day!

]]> By: Jeff Rosenberg http://www.ducttapemarketing.com/blog/2008/04/22/the-lowest-hanging-green-fruit/#comment-398543 Jeff Rosenberg Tue, 22 Apr 2008 22:59:58 +0000 http://www.ducttapemarketing.com/blog/2008/04/22/the-lowest-hanging-green-fruit/#comment-398543 Simon Smith is on target. One of our clients is The Hitachi Foundation, a leader in the corporate citizenship field. Their work has shown that there's a real difference between what companies say and do when it comes to this stuff -- big and small companies alike. I've learned, when it comes to my company, just do the good stuff (with very little promotion). It's made us a better place to work and therefore we do better work. Simon Smith is on target. One of our clients is The Hitachi Foundation, a leader in the corporate citizenship field. Their work has shown that there’s a real difference between what companies say and do when it comes to this stuff — big and small companies alike. I’ve learned, when it comes to my company, just do the good stuff (with very little promotion). It’s made us a better place to work and therefore we do better work.

]]> By: LindaBusiness http://www.ducttapemarketing.com/blog/2008/04/22/the-lowest-hanging-green-fruit/#comment-398532 LindaBusiness Tue, 22 Apr 2008 21:03:20 +0000 http://www.ducttapemarketing.com/blog/2008/04/22/the-lowest-hanging-green-fruit/#comment-398532 I love your emphasis on buying locally. I have three home businesses, and whenever possible, I try to purchase from local vendors for my business needs. I live in a very congested part of California and one of the things I wish I could buy locally is fresh food. Funny thing, during the winter, one of the best tasting oranges I've ever had I purchased at my local Safeway and it had come from Australia! Not very local at all. I love your emphasis on buying locally. I have three home businesses, and whenever possible, I try to purchase from local vendors for my business needs. I live in a very congested part of California and one of the things I wish I could buy locally is fresh food. Funny thing, during the winter, one of the best tasting oranges I’ve ever had I purchased at my local Safeway and it had come from Australia! Not very local at all.

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