Comments on: The small business market research challenge http://www.ducttapemarketing.com/blog/2008/04/24/the-small-business-market-research-challenge/ Small business marketing blog Sun, 22 Nov 2009 02:06:52 -0500 http://wordpress.org/?v=abc hourly 1 By: neeraj10781 http://www.ducttapemarketing.com/blog/2008/04/24/the-small-business-market-research-challenge/comment-page-1/#comment-409467 neeraj10781 Sat, 19 Sep 2009 10:07:47 +0000 http://www.ducttapemarketing.com/blog/2008/04/24/the-small-business-market-research-challenge/#comment-409467 Your article is awesome, there is sufficient information for us.<br>Thanks for this article, i like it. Your article is awesome, there is sufficient information for us.
Thanks for this article, i like it.

]]> By: Donald http://www.ducttapemarketing.com/blog/2008/04/24/the-small-business-market-research-challenge/comment-page-1/#comment-408223 Donald Wed, 08 Jul 2009 09:56:28 +0000 http://www.ducttapemarketing.com/blog/2008/04/24/the-small-business-market-research-challenge/#comment-408223 I chanced upon to view your blog and found it very interesting. Great ... Keep it up! I chanced upon to view your blog and found it very interesting. Great … Keep it up!

]]> By: Adam http://www.ducttapemarketing.com/blog/2008/04/24/the-small-business-market-research-challenge/comment-page-1/#comment-408136 Adam Wed, 01 Jul 2009 13:04:16 +0000 http://www.ducttapemarketing.com/blog/2008/04/24/the-small-business-market-research-challenge/#comment-408136 I appreciate the labor you have put in developing this blog. Nice and informative. I appreciate the labor you have put in developing this blog. Nice and informative.

]]> By: TA http://www.ducttapemarketing.com/blog/2008/04/24/the-small-business-market-research-challenge/comment-page-1/#comment-398962 TA Sun, 04 May 2008 14:43:00 +0000 http://www.ducttapemarketing.com/blog/2008/04/24/the-small-business-market-research-challenge/#comment-398962 There will soon be more powerful tools for market research on Facebook and LI, see: http://www.tomhcanderson.com/2008/05/04/facebook-and-now-linked-enter-the-%e2%80%9cmarket-research%e2%80%9d-game/ There will soon be more powerful tools for market research on Facebook and LI, see: http://www.tomhcanderson.com/2008/05/04/facebook-and-now-linked-enter-the-%e2%80%9cmarket-research%e2%80%9d-game/

]]> By: Doug Schorr http://www.ducttapemarketing.com/blog/2008/04/24/the-small-business-market-research-challenge/comment-page-1/#comment-398868 Doug Schorr Wed, 30 Apr 2008 19:38:38 +0000 http://www.ducttapemarketing.com/blog/2008/04/24/the-small-business-market-research-challenge/#comment-398868 Hi John - Long time reader, first time poster. I really enjoy your postings and insights. I can not agree more with your Marketing Research thoughts. I run a marketing research firm and am often telling clients and prospects to do whatever it is that they can afford to do in order to touch their customers and prospects. Research is often very expensive. Conducting a formal focus group costs a lot of money, but not talking to your target can cost clients so much more - the launch of a new product or service that misses the key requirements and fails to sell, a new ad campaign that doesn't connect with the target, all examples of why you need to talk to your target market. That all said, using the free tools online, or even simply just calling up a current or past client and asking them for feedback are all great alternates and are often much better than doing nothing. Only thing, be careful how you ask what you ask, and how you look at the results. Jumping into something new based on using the data from 3-4 phone calls or a free online survey with 20 completes may not be the safest bet. Use the data like any other tool, as a piece of data to be used along side of your other tools and techniques. Best of luck to all !! Hi John – Long time reader, first time poster. I really enjoy your postings and insights. I can not agree more with your Marketing Research thoughts. I run a marketing research firm and am often telling clients and prospects to do whatever it is that they can afford to do in order to touch their customers and prospects. Research is often very expensive. Conducting a formal focus group costs a lot of money, but not talking to your target can cost clients so much more – the launch of a new product or service that misses the key requirements and fails to sell, a new ad campaign that doesn’t connect with the target, all examples of why you need to talk to your target market. That all said, using the free tools online, or even simply just calling up a current or past client and asking them for feedback are all great alternates and are often much better than doing nothing. Only thing, be careful how you ask what you ask, and how you look at the results. Jumping into something new based on using the data from 3-4 phone calls or a free online survey with 20 completes may not be the safest bet. Use the data like any other tool, as a piece of data to be used along side of your other tools and techniques. Best of luck to all !!

]]> By: fearless.business http://www.ducttapemarketing.com/blog/2008/04/24/the-small-business-market-research-challenge/comment-page-1/#comment-398863 fearless.business Wed, 30 Apr 2008 18:45:34 +0000 http://www.ducttapemarketing.com/blog/2008/04/24/the-small-business-market-research-challenge/#comment-398863 I think that going to the customer is a great idea and if it's done right, it'll foster brand loyalty. However, getting web-analytics-savvy is another great way to track what customers like and don't like about your site - every click a user makes is a vote, as I keep hearing lately. One of the things I like about <a>Amazon's Webstore</a> is its robust reporting features. Not only does it provide information, it's actually easy to understand! I think that going to the customer is a great idea and if it’s done right, it’ll foster brand loyalty. However, getting web-analytics-savvy is another great way to track what customers like and don’t like about your site – every click a user makes is a vote, as I keep hearing lately. One of the things I like about Amazon’s Webstore is its robust reporting features. Not only does it provide information, it’s actually easy to understand!

]]> By: Martin Baker http://www.ducttapemarketing.com/blog/2008/04/24/the-small-business-market-research-challenge/comment-page-1/#comment-398649 Martin Baker Fri, 25 Apr 2008 07:20:43 +0000 http://www.ducttapemarketing.com/blog/2008/04/24/the-small-business-market-research-challenge/#comment-398649 Couldn't agree more, it really helps to ask your customers for their opinion. I would add two other pieces of advice which are to keep the survey as short as possible on a single page and to totally avoid those silly multiple choice questions with "unlikely/quite likely/very likely". That's what the big companies do and it's a big turn off. Instead ask simple questions that require people to give their opinion rather than just make a choice. You will be amazed at the insight you get including many things that you weren't even asking for. Couldn’t agree more, it really helps to ask your customers for their opinion. I would add two other pieces of advice which are to keep the survey as short as possible on a single page and to totally avoid those silly multiple choice questions with “unlikely/quite likely/very likely”. That’s what the big companies do and it’s a big turn off.

Instead ask simple questions that require people to give their opinion rather than just make a choice. You will be amazed at the insight you get including many things that you weren’t even asking for.

]]> By: web Content http://www.ducttapemarketing.com/blog/2008/04/24/the-small-business-market-research-challenge/comment-page-1/#comment-398648 web Content Fri, 25 Apr 2008 06:59:45 +0000 http://www.ducttapemarketing.com/blog/2008/04/24/the-small-business-market-research-challenge/#comment-398648 The truth of the matter is that no matter how big a company gets the key is in finding out what your customers and clients enjoy about dealing with you, and what added features they might be able to suggest.. Keeping up with the desires of your market makes them feel appreciated.. small businesses already have the advantage of a more personal touch over larger organisations and this can be further improved by constant market research and delivering on the wants of the clients. Great post John... As per usual.. Thanks The truth of the matter is that no matter how big a company gets the key is in finding out what your customers and clients enjoy about dealing with you, and what added features they might be able to suggest.. Keeping up with the desires of your market makes them feel appreciated.. small businesses already have the advantage of a more personal touch over larger organisations and this can be further improved by constant market research and delivering on the wants of the clients.
Great post John… As per usual..
Thanks

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