Comments on: Staying top of mind

By: Jon Watson

Jon Watson — Thu, 31 Jul 2008 19:05:47 +0000

Great thought John. As a matter of fact, I have every handwritten note I’ve received via work tacked to my wall, and I think about those people every day. That’s the point of marketing – staying #1 in their minds when they think of your industry!!!

By: TJ Chamberlain

TJ Chamberlain — Sat, 10 May 2008 11:38:17 +0000

I agree that nothing is more important in business than relationship marketing. It is so often overlooked as a means to stay connected with customers. I would encourage readers in this blog to visit the website link I have above, for Send Out Cards. That allows you to stay connected and send the personal notes without much effort. You can also send a gift card or gift basket to a good client as a thank you. Saying thank you in business is also VERY rare these days.

By: Troy Bingham

Troy Bingham — Fri, 02 May 2008 22:40:12 +0000

I feel the same way. I use an automation system that sends emails, faxes, direct mail peices and autmatically facilitates phone calls based on the parameters that I have set before hand. Works great.

By: Easy SEO

Easy SEO — Thu, 01 May 2008 14:01:11 +0000

Hi John

As usual, valuable insight into how to better our businesses. I am going to in future make no meetings on Friday afternoon and phone the those clients that I have not spoken to in a while. You are so right you phone someone and they often say I have been thinking of calling you.

By: Walt Goshert

Walt Goshert — Thu, 01 May 2008 01:53:26 +0000

Nothing is better than picking up the phone and the hand-written note.

The key is ALWAYS do this with your top 20% Ideal Clients.

Do it with the rest of your clients as time permits.

Walt

By: Mr. Marketing Integrity

Mr. Marketing Integrity — Wed, 30 Apr 2008 08:42:32 +0000

Depending on the size of your organization, it is also unique to get higher management levels involved in this personalization process as well. Often organizations get fixated on having the local representative being the sole face-to-face representation of the company. It takes you steps forward if sales managers, VP’s, or even the President were to occasionally take a moment to personally contact key customers. This gives your customer a higher sense of being valued.

By: web Content

web Content — Tue, 29 Apr 2008 06:56:28 +0000

Great post John,
I agree completely!! Aim to satisfy not only your customers business needs, but make them feel appreciated, wanted… The personal touch of your handwritten note is the perfect way to give customers that feeling… Much better than a mass-produced generic note with a blank spot for someones name….
Once again, good post.. keep ‘em coming.

By: Jon

Jon — Mon, 28 Apr 2008 17:31:27 +0000

Jon, you hit the nail right on the head. The era of trying to “woo” customers with shiny advertisements is over and we are ushering in the era of giving customers information that they can use in everyday life, and other things that show that they are more than just a number in our overall profit margin.

Here at WOWzzy.com we are in the final testing stages of launching a new system that will give every business owner a platform to easily present such forms of “advertisement” to consumers around the world based on location. Our goal is to provide business owners with an extremely affordable platform to display their business in a atmosphere that is much easier to be found in than the rain forest that is contemporary methods of searching for business.

Since we are here for you, we want to ask you the business owner what kind of things that you want to see in a business system? What are the things that are present in e-commerce that frusterate you? Your input is greatly appreciated, and I thank you for your time.