Duct Tape Marketing

Consider subscribing to my blog’s RSS feed. It’s stickyLeads, leads, leads, every business needs them, some are actually good at generating them, but . . . there’s a really important thing you must understand about leads - not all are created equal.
Now, I’m not talking about leads that are different because your marketing is unfocused […]

Email marketing service Swiftpage has added some nice new features. I had a chance to discuss the new Drip Marketing capabilities with Swiftpage founder Bob Ogden.
Listen to this brief overview and look for more as I try this promising new tool out myself.

The paperback version of Duct Tape Marketing was released by my publisher today. I know this isn’t earth shattering news, but I wanted to point it out to those of you who might like to acquire a copy at the $10 lower price.
Actually, I think this is a natural paperback kind of book. It’s really […]

Starting a business is way cool these days - everyone is doing it. And what’s not to love about it, right?
That being said, the only question then is what kind of business should you start? That’s the burning question on the lips of many a would be entrepreneur stuck in cubicle nation.
Here’s my take - […]

Every small business owner can benefit from becoming a better speaker. It doesn’t really matter if your ambitions are to sell across the desk or present across the globe, getting your message heard and acted upon is essential small business stuff.
In fact, I think that forcing yourself to get in front of an audience and […]

Since you’re reading this on a blog, you may not be the exact target I have in mind for this message so, feel free to pass it along to someone you know who might need to hear it - I’ve been on a speaking and workshop binge this past 60 days and I am […]

I know that marketing doesn’t come naturally to most business owners. Not many people say to themselves - “I am such a good marketer I think I’ll start a business selling something.” No, unfortunately the conversation probably goes like this - “I sure love to work with spreadsheets and do people’s taxes, holy crap, I’ve […]

Many small business owners still think they can take a pass on the power of online social media tools, particularly if they reside in seemingly low-tech industries like plumbing, fishing, or lawyering. I want to share a quick interview I did with Jason Brown, 23 year old co-founder of Brown Lures. That’s right, they sell […]