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The paperback version of Duct Tape Marketing was released by my publisher today. I know this isn’t earth shattering news, but I wanted to point it out to those of you who might like to acquire a copy at the $10 lower price.
Actually, I think this is a natural paperback kind of book. It’s really meant to be a tool, a work as you go kind of guide for setting up your marketing system, so the price and format of the paperback are ideal.
I also know that a lot of my readers have purchased multiple copies to give out as gifts (I know because you’ve told me as I’ve met you out on the road.) Duct Tape Marketing is a natural for book club style reading. Groups of five or six business owners come together to discuss each chapter and what actions they have taken in their own business. As such, I have created a free Discussion Guide that gives a quick synopsis of each chapter, highlights the key points, poses tough questions, and assigns you potential action steps. If you have read the book, this is a great add-on, if you have not, this might be the introduction that allows you to see deep enough into the book to want to grab a copy - either way I hope you enjoy it.
I think reading and discussing the book as a group or perhaps even leading a discussion with your customer community is a great way to add value to your relationships. (You could even consider asking a Duct Tape Marketing Coach to facilitate such a group)
Duct Tape Marketing discussion guide - Get more documents
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This entry was posted on Wednesday, May 14th, 2008 at May 14, 08 | 3:53 am and is filed under Business Books, Duct Tape Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
This isn’t buttering up; that is a beautiful, professional discussion/study guide.
The only issue I might have with a paperback version is the mileage I have put on the hardcover might have been destructive to a paperback book!
Thank you for the guide.
Congrats on your recent release John! Thanks for sharing your wisdom and insight.
I’ll be suggesting it to my Marketing Mavens book club that we put it on our list.
-j
community manager
CorePage | Know more. Sell faster.
I’m excited to share more copies of DTM! And the discussion guide is a great idea - I’m trying to determine how best to organize a group in the Fort Worth area - PLUG: I am an authorized DTM coach so if anyone in the Fort Worth TX area would like to gather a group together, I would love to facilitate! Go to my blog to contact me . . .
Great news on a great book John.
Thanks for sharing the discussion guide. I have been wanting to get my colleagues take on your methods and this will make doing so much easier.
I look forward to your next literary endeavor, until then I will continue to read the DTM blog and add the strategies to my biz.
Cheers!
Hank
Nameify.com