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Quite often these days I get asked to explain the core components in the Duct Tape Marketing small business marketing system. The key word in that last sentence being system - yes marketing is a system just like making it, fixing it, shipping it, and paying for it is, we just don’t treat it as such.
I’ve witnessed some pretty tremendous things when small business owners get that point.
I recorded a brief audio overview of the 7 key steps to creating a small business marketing system and thought I would share them with you here.
Enjoy and feel free to add your insights around any and all of the steps.
1) Narrow your marketing focus to ideal customers
2) Differentiate or compete on price
3) Create marketing materials that educate
4) Lead generate to be found instead of hunt
5) Create a lead conversion process
6) Harness technology and the Internet
7) Live by the calendar
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This entry was posted on Wednesday, May 21st, 2008 at May 21, 08 | 2:58 pm and is filed under Duct Tape Marketing, Entrepreneur, Lead Conversion, Lead Generation, Marketing Calendar, Marketing Materials, Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
Good stuff! This is great to have an audio preview - part of that “putting a face” on the rich content of these 7 steps that have been downloaded all over the world!
Solid advice.
Also, by giving a little preview like you did, it entices people to want to learn more about your products and system. Good marketing of good marketing!
“Quiet often these”
(shhhh … don’t wake the baby!)
perhaps you intended “quite”?