http://www.ducttapemarketing.com/blog/2008/05/26/multiple-personality-marketing-materials-disorder/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.ducttapemarketing.com/blog/2008/05/26/multiple-personality-marketing-materials-disorder/#comment-411045 K. Srikrishna Tue, 14 Apr 2009 04:27:16 +0000 http://www.ducttapemarketing.com/blog/2008/05/26/multiple-personality-marketing-materials-disorder/#comment-411045 Like the old saw "Different Strokes for Different Folks" marketing messaging and collateral, be it Classic Coke or Life Insurance, needs to be adapt to the target reader's style. When we talk to customers 1-on-1 we almost unconsciously adapt our conversational style, cadence and even body language to the listener, yet all too often our marketing collateral is only a reflection of our own style, rather than the reader's! Your timely (and succinct) post is a nice whack on the side of our marketing heads. Thanks for reminding us to do the basics well. Like the old saw “Different Strokes for Different Folks” marketing messaging and collateral, be it Classic Coke or Life Insurance, needs to be adapt to the target reader's style. When we talk to customers 1-on-1 we almost unconsciously adapt our conversational style, cadence and even body language to the listener, yet all too often our marketing collateral is only a reflection of our own style, rather than the reader's! Your timely (and succinct) post is a nice whack on the side of our marketing heads. Thanks for reminding us to do the basics well.

]]> http://www.ducttapemarketing.com/blog/2008/05/26/multiple-personality-marketing-materials-disorder/#comment-407085 K. Srikrishna Tue, 14 Apr 2009 00:27:16 +0000 http://www.ducttapemarketing.com/blog/2008/05/26/multiple-personality-marketing-materials-disorder/#comment-407085 Like the old saw "Different Strokes for Different Folks" marketing messaging and collateral, be it Classic Coke or Life Insurance, needs to be adapt to the target reader's style. When we talk to customers 1-on-1 we almost unconsciously adapt our conversational style, cadence and even body language to the listener, yet all too often our marketing collateral is only a reflection of our own style, rather than the reader's! Your timely (and succinct) post is a nice whack on the side of our marketing heads. Thanks for reminding us to do the basics well. Like the old saw “Different Strokes for Different Folks” marketing messaging and collateral, be it Classic Coke or Life Insurance, needs to be adapt to the target reader's style. When we talk to customers 1-on-1 we almost unconsciously adapt our conversational style, cadence and even body language to the listener, yet all too often our marketing collateral is only a reflection of our own style, rather than the reader's! Your timely (and succinct) post is a nice whack on the side of our marketing heads. Thanks for reminding us to do the basics well.

]]> http://www.ducttapemarketing.com/blog/2008/05/26/multiple-personality-marketing-materials-disorder/#comment-399262 ryan Tue, 27 May 2008 16:29:34 +0000 http://www.ducttapemarketing.com/blog/2008/05/26/multiple-personality-marketing-materials-disorder/#comment-399262 What methods of disecting your target market to find which segments are D's, I's etc. do you suggest? What methods of disecting your target market to find which segments are D’s, I’s etc. do you suggest?

]]> http://www.ducttapemarketing.com/blog/2008/05/26/multiple-personality-marketing-materials-disorder/#comment-399256 John Jantsch Tue, 27 May 2008 11:41:51 +0000 http://www.ducttapemarketing.com/blog/2008/05/26/multiple-personality-marketing-materials-disorder/#comment-399256 @Koka - You are right, the message must be the same so there is a fine line to be walked in packaging the message in different formats and mediums so that it gets heard the right way by the right people. @Koka – You are right, the message must be the same so there is a fine line to be walked in packaging the message in different formats and mediums so that it gets heard the right way by the right people.

]]> http://www.ducttapemarketing.com/blog/2008/05/26/multiple-personality-marketing-materials-disorder/#comment-399252 Koka Sexton Tue, 27 May 2008 01:51:20 +0000 http://www.ducttapemarketing.com/blog/2008/05/26/multiple-personality-marketing-materials-disorder/#comment-399252 Being able to send your message consistently and dynamically is really the key to a successful campaign. I've seen companies that have one message from their website, another from brochures and a third message from email campaigns. They claim its because they want to diversify their reach but it really just confuses people in my opinion. Being able to send your message consistently and dynamically is really the key to a successful campaign. I’ve seen companies that have one message from their website, another from brochures and a third message from email campaigns. They claim its because they want to diversify their reach but it really just confuses people in my opinion.

]]> http://www.ducttapemarketing.com/blog/2008/05/26/multiple-personality-marketing-materials-disorder/#comment-399249 K. Srikrishna Mon, 26 May 2008 18:13:16 +0000 http://www.ducttapemarketing.com/blog/2008/05/26/multiple-personality-marketing-materials-disorder/#comment-399249 Like the old saw "Different Strokes for Different Folks" marketing messaging and collateral, be it Classic Coke or Life Insurance, needs to be adapt to the target reader's style. When we talk to customers 1-on-1 we almost unconsciously adapt our conversational style, cadence and even body language to the listener, yet all too often our marketing collateral is only a reflection of our own style, rather than the reader's! Your timely (and succinct) post is a nice whack on the side of our marketing heads. Thanks for reminding us to do the basics well. Like the old saw “Different Strokes for Different Folks” marketing messaging and collateral, be it Classic Coke or Life Insurance, needs to be adapt to the target reader’s style. When we talk to customers 1-on-1 we almost unconsciously adapt our conversational style, cadence and even body language to the listener, yet all too often our marketing collateral is only a reflection of our own style, rather than the reader’s! Your timely (and succinct) post is a nice whack on the side of our marketing heads. Thanks for reminding us to do the basics well.

]]> http://www.ducttapemarketing.com/blog/2008/05/26/multiple-personality-marketing-materials-disorder/#comment-399248 MarketingTwins-Randy Mon, 26 May 2008 18:03:17 +0000 http://www.ducttapemarketing.com/blog/2008/05/26/multiple-personality-marketing-materials-disorder/#comment-399248 This is great - especially the DISC stuff. It's so easy to assume everyone reads like you do - I'm NOT a "just-the-facts" kinda guy - I like the WOW factor of audio visual stimulation - so I tend to market myself that way. Good reminder today. Have a good Memorial Day. This is great – especially the DISC stuff. It’s so easy to assume everyone reads like you do – I’m NOT a “just-the-facts” kinda guy – I like the WOW factor of audio visual stimulation – so I tend to market myself that way. Good reminder today.
Have a good Memorial Day.

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