Comments on: The 3 Cs of Lead Generation http://www.ducttapemarketing.com/blog/2008/05/29/the-3-cs-of-lead-generation/ Small business marketing blog Sun, 22 Nov 2009 02:06:52 -0500 http://wordpress.org/?v=abc hourly 1 By: deborahrichmond http://www.ducttapemarketing.com/blog/2008/05/29/the-3-cs-of-lead-generation/comment-page-1/#comment-409613 deborahrichmond Tue, 29 Sep 2009 02:05:16 +0000 http://www.ducttapemarketing.com/blog/2008/05/29/the-3-cs-of-lead-generation/#comment-409613 My interest is peaked by the other trio you mention; know, like, trust. You've written in another post that people want to skip over the middle steps. Your trio gives me a good concept to look at when I'm planning my own marketing strategies. My interest is peaked by the other trio you mention; know, like, trust. You've written in another post that people want to skip over the middle steps. Your trio gives me a good concept to look at when I'm planning my own marketing strategies.

]]> By: Network Marketing Effectively http://www.ducttapemarketing.com/blog/2008/05/29/the-3-cs-of-lead-generation/comment-page-1/#comment-404438 Network Marketing Effectively Wed, 18 Feb 2009 00:48:36 +0000 http://www.ducttapemarketing.com/blog/2008/05/29/the-3-cs-of-lead-generation/#comment-404438 Great Post. The prospect that comes to you is infinitely more qualified than anyone you can approach. Great Post. The prospect that comes to you is infinitely more qualified than anyone you can approach.

]]> By: Chris Horn-PowerGenerator http://www.ducttapemarketing.com/blog/2008/05/29/the-3-cs-of-lead-generation/comment-page-1/#comment-400450 Chris Horn-PowerGenerator Thu, 24 Jul 2008 23:58:59 +0000 http://www.ducttapemarketing.com/blog/2008/05/29/the-3-cs-of-lead-generation/#comment-400450 CHECK WHAT YOU EXPECT!!! We've been developing custom and retail hybrid lead generation systems for years. The biggest mistake I see people making is not actually testing the source or new campaign in real life before investing all their money in it. A quality lead generation will fit all 3 C's and the others mentioned as far as that goes, however, if one settles for ok, great, it works, and not strive to dial in the best, then thousands of dollars are at risk in lost revenues, retention and referrals, OH, was that the 3 R's of "Check what you Expect?" :) CHECK WHAT YOU EXPECT!!! We’ve been developing custom and retail hybrid lead generation systems for years. The biggest mistake I see people making is not actually testing the source or new campaign in real life before investing all their money in it. A quality lead generation will fit all 3 C’s and the others mentioned as far as that goes, however, if one settles for ok, great, it works, and not strive to dial in the best, then thousands of dollars are at risk in lost revenues, retention and referrals, OH, was that the 3 R’s of “Check what you Expect?” :)

]]> By: Jackson Marketing http://www.ducttapemarketing.com/blog/2008/05/29/the-3-cs-of-lead-generation/comment-page-1/#comment-399353 Jackson Marketing Tue, 03 Jun 2008 11:22:39 +0000 http://www.ducttapemarketing.com/blog/2008/05/29/the-3-cs-of-lead-generation/#comment-399353 Great logic to lead generation. Maybe yet another C to add to the list is Creativity. No matter what advertising or PR you undertake the investment will stand a far better chance of giving you the return you want if it is well executed amd fully commands the attention of your targets. Great logic to lead generation. Maybe yet another C to add to the list is Creativity. No matter what advertising or PR you undertake the investment will stand a far better chance of giving you the return you want if it is well executed amd fully commands the attention of your targets.

]]> By: Mark Smiciklas http://www.ducttapemarketing.com/blog/2008/05/29/the-3-cs-of-lead-generation/comment-page-1/#comment-399347 Mark Smiciklas Tue, 03 Jun 2008 03:21:22 +0000 http://www.ducttapemarketing.com/blog/2008/05/29/the-3-cs-of-lead-generation/#comment-399347 Hi John, (Re: control of referrals) I feel that small business owners have an opportunity to be more proactive when it comes to igniting the referral process. There are a few things that small business owners can do to assume more control: 1. Exceed expectations. This will give customers a reason to talk about you. 2. Make it a point to ask for referrals. 3. Always say thanks! (I like to send clients a personalized gift card to a local restaurant when they send me a referral). Thank you for the great post! Hi John, (Re: control of referrals) I feel that small business owners have an opportunity to be more proactive when it comes to igniting the referral process. There are a few things that small business owners can do to assume more control:
1. Exceed expectations. This will give customers a reason to talk about you.
2. Make it a point to ask for referrals.
3. Always say thanks! (I like to send clients a personalized gift card to a local restaurant when they send me a referral).
Thank you for the great post!

]]> By: LindaBusiness http://www.ducttapemarketing.com/blog/2008/05/29/the-3-cs-of-lead-generation/comment-page-1/#comment-399346 LindaBusiness Tue, 03 Jun 2008 01:45:00 +0000 http://www.ducttapemarketing.com/blog/2008/05/29/the-3-cs-of-lead-generation/#comment-399346 After all the comments it was a bit dizzying to remember what the original post was. I agree that the three elements of promotion: [paid] advertising, [generally] nonpaid public relations and personal referrals are sound, time-tested methods of promotion, and all three can be done the old-fashioned paper/ink, phone, face-to-face way, and now via the internet through blogs, squidoo lenses and social networking sites. I think everything else mentioned above fits into one of the three listed in the post. Just my thought - LindaBusiness After all the comments it was a bit dizzying to remember what the original post was. I agree that the three elements of promotion: [paid] advertising, [generally] nonpaid public relations and personal referrals are sound, time-tested methods of promotion, and all three can be done the old-fashioned paper/ink, phone, face-to-face way, and now via the internet through blogs, squidoo lenses and social networking sites. I think everything else mentioned above fits into one of the three listed in the post. Just my thought – LindaBusiness

]]> By: PPC http://www.ducttapemarketing.com/blog/2008/05/29/the-3-cs-of-lead-generation/comment-page-1/#comment-399332 PPC Sun, 01 Jun 2008 13:34:29 +0000 http://www.ducttapemarketing.com/blog/2008/05/29/the-3-cs-of-lead-generation/#comment-399332 Hi John, when people mention the C's it usually has something to do with Diamonds, the 4 C's of diamonds but then I guess we are all looking for the diamond clients. The best other then you is Marketing Twins. Objective Catch, Cool, Customers (Clients) Sales Process Choose, Close, Credit There are a lot of great C's that work with customers. Thanks for the thought provoking post. Hi John, when people mention the C’s it usually has something to do with Diamonds, the 4 C’s of diamonds but then I guess we are all looking for the diamond clients.

The best other then you is Marketing Twins.

Objective
Catch, Cool, Customers (Clients)
Sales Process
Choose, Close, Credit

There are a lot of great C’s that work with customers.

Thanks for the thought provoking post.

]]> By: Rich Rogala http://www.ducttapemarketing.com/blog/2008/05/29/the-3-cs-of-lead-generation/comment-page-1/#comment-399322 Rich Rogala Sat, 31 May 2008 16:36:41 +0000 http://www.ducttapemarketing.com/blog/2008/05/29/the-3-cs-of-lead-generation/#comment-399322 Randy, I like your 3 sets of C's! Of course, as a real estate agent, my favorite will always be referrals. My 3 C's...Consistency in Client Contact. Randy, I like your 3 sets of C’s! Of course, as a real estate agent, my favorite will always be referrals. My 3 C’s…Consistency in Client Contact.

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