Comments on: The Ultimate Social Marketing Question http://www.ducttapemarketing.com/blog/2008/06/05/the-ultimate-social-marketing-question/ Small business marketing blog Sat, 21 Nov 2009 16:03:46 -0500 http://wordpress.org/?v=abc hourly 1 By: Jay Ramirez http://www.ducttapemarketing.com/blog/2008/06/05/the-ultimate-social-marketing-question/comment-page-1/#comment-399535 Jay Ramirez Fri, 13 Jun 2008 13:11:46 +0000 http://www.ducttapemarketing.com/blog/2008/06/05/the-ultimate-social-marketing-question/#comment-399535 As a marketing and design company, the number one reason I see blogs fail is a lack of content strategy. People hire us to design a blog and then don't head our advice on making blog content someone's permanent job responsibility. Without a focus and someone to manage it, interest wanes and the blog dries up. Great post John, I'll point it out to our clients as a way to validate a good content strategy is as important as design. As a marketing and design company, the number one reason I see blogs fail is a lack of content strategy. People hire us to design a blog and then don’t head our advice on making blog content someone’s permanent job responsibility. Without a focus and someone to manage it, interest wanes and the blog dries up. Great post John, I’ll point it out to our clients as a way to validate a good content strategy is as important as design.

]]> By: Clark Taylor http://www.ducttapemarketing.com/blog/2008/06/05/the-ultimate-social-marketing-question/comment-page-1/#comment-399457 Clark Taylor Mon, 09 Jun 2008 19:55:16 +0000 http://www.ducttapemarketing.com/blog/2008/06/05/the-ultimate-social-marketing-question/#comment-399457 Great post John! Social media is just another tool (a very good tool) that should be in your marketing toolbox. And negative feedback might actually have positive results: 1. You can use that feedback to correct problem or perceived problems. 2. Negative user-feedback might actually increase the percentage of people who actually become your client. If the negative feedback is genuine, then you should take a look at how to fix your product or service. I think social media is a force at improving customer service and product quality. The last thing any of us want to see is "yourcompanynamesucks.com". If you've ever viewed a blog, forum or user-feedback of a product or service where there's nothing but glowing, positive, and raving reviews, what do you think? It's fake! Or a Flog (fake blog). It has been proven (sorry I don't have the source) that some negative feedback actually increase the chances of a visitor converting. Ever looks at Google's feedback, blogs or user-generated help guides? It's filled with negative stuff! But I bet you Google's using it to not only fix problems but to come up with new products or enhancements. Great post John!

Social media is just another tool (a very good tool) that should be in your marketing toolbox. And negative feedback might actually have positive results:

1. You can use that feedback to correct problem or perceived problems.

2. Negative user-feedback might actually increase the percentage of people who actually become your client.

If the negative feedback is genuine, then you should take a look at how to fix your product or service. I think social media is a force at improving customer service and product quality. The last thing any of us want to see is “yourcompanynamesucks.com”.

If you’ve ever viewed a blog, forum or user-feedback of a product or service where there’s nothing but glowing, positive, and raving reviews, what do you think? It’s fake! Or a Flog (fake blog). It has been proven (sorry I don’t have the source) that some negative feedback actually increase the chances of a visitor converting. Ever looks at Google’s feedback, blogs or user-generated help guides? It’s filled with negative stuff! But I bet you Google’s using it to not only fix problems but to come up with new products or enhancements.

]]> By: Jim Rudnick http://www.ducttapemarketing.com/blog/2008/06/05/the-ultimate-social-marketing-question/comment-page-1/#comment-399450 Jim Rudnick Mon, 09 Jun 2008 12:06:40 +0000 http://www.ducttapemarketing.com/blog/2008/06/05/the-ultimate-social-marketing-question/#comment-399450 We too believe in the power of using LinkedIN within the business community....up here in Canada, our big national newspaper, the Globe and Mail out of Toronto ran a feature on just that and featured my company too! Try this link to see how their reporter covered the strengths of LinkedIn and entrepeneurs! See our Globe & Mail Report on Business feature - http://tinyurl.com/4y8jqu Jim We too believe in the power of using LinkedIN within the business community….up here in Canada, our big national newspaper, the Globe and Mail out of Toronto ran a feature on just that and featured my company too!
Try this link to see how their reporter covered the strengths of LinkedIn and entrepeneurs! See our Globe & Mail Report on Business feature – http://tinyurl.com/4y8jqu

Jim

]]> By: Craig @ Secret Affiliate Code http://www.ducttapemarketing.com/blog/2008/06/05/the-ultimate-social-marketing-question/comment-page-1/#comment-399443 Craig @ Secret Affiliate Code Sun, 08 Jun 2008 23:02:00 +0000 http://www.ducttapemarketing.com/blog/2008/06/05/the-ultimate-social-marketing-question/#comment-399443 I often stick to blogging to actually "build" the relationship with customers in certain niches. I find that using a blog seems to give me the best of both worlds as my content can get syndicated and bring other people in. I used to try having an active profile on Facebook, Twitter and all the other sites but found it very time consuming. If I do use them now, I tend to use them only to funnel traffic through to my blog, where they can then see my different sites and previous posts etc I often stick to blogging to actually “build” the relationship with customers in certain niches. I find that using a blog seems to give me the best of both worlds as my content can get syndicated and bring other people in.

I used to try having an active profile on Facebook, Twitter and all the other sites but found it very time consuming. If I do use them now, I tend to use them only to funnel traffic through to my blog, where they can then see my different sites and previous posts etc

]]> By: MarketingTwins-Randy http://www.ducttapemarketing.com/blog/2008/06/05/the-ultimate-social-marketing-question/comment-page-1/#comment-399438 MarketingTwins-Randy Sun, 08 Jun 2008 11:47:19 +0000 http://www.ducttapemarketing.com/blog/2008/06/05/the-ultimate-social-marketing-question/#comment-399438 Helpful post John - there's alot of questions out there - more than questions is just confusion or lack of knowledge. I was in a group last night and most in the group didn't even know what Twitter is. That's OK - It provides a chance to explain social media (another phrase that people don't know what you mean!) I started blogging personally about 4 years ago, but only professionally (for my business) about 6 months ago. I see blogging having a great impact on my brand. Same for Facebook (which I admit, I thought at first, was only for college kids!) Twitter - I don't know. Still trying to see how that's helpful, but rather than backing down, I just keep trying it. If it catches on (like blogs and websites did years ago), I'd rather be ahead of the game and be an expert at it. It was funny last night - in a room full of 20 people, I was the Twitter expert in the room! Now that's funny. Helpful post John – there’s alot of questions out there – more than questions is just confusion or lack of knowledge. I was in a group last night and most in the group didn’t even know what Twitter is. That’s OK – It provides a chance to explain social media (another phrase that people don’t know what you mean!) I started blogging personally about 4 years ago, but only professionally (for my business) about 6 months ago. I see blogging having a great impact on my brand. Same for Facebook (which I admit, I thought at first, was only for college kids!) Twitter – I don’t know. Still trying to see how that’s helpful, but rather than backing down, I just keep trying it. If it catches on (like blogs and websites did years ago), I’d rather be ahead of the game and be an expert at it. It was funny last night – in a room full of 20 people, I was the Twitter expert in the room! Now that’s funny.

]]> By: jacobm morgan http://www.ducttapemarketing.com/blog/2008/06/05/the-ultimate-social-marketing-question/comment-page-1/#comment-399432 jacobm morgan Sun, 08 Jun 2008 00:53:20 +0000 http://www.ducttapemarketing.com/blog/2008/06/05/the-ultimate-social-marketing-question/#comment-399432 Hi John, I think people need to realize that a community doesn;t have to consist of 1000 people, a community begins when you have just a few people (or even 1 person). It's the quality not the quantity of the relationships that matter. on a separate note, guy kawasaki recently did an interview where he said he think social networks should start charging a monthly subscription. I decided to ask the question on linkedin and have received around 60 responses. so i think another crucial social media question is, would you pay for it? the post below gives my reasons for why i think social networks should not charge, it also links to the linkedin question i asked, check out a few of the responses, they are quite interesting. http://www.jmorganmarketing.com/should-social-networks-charge-a-fe/ Hi John,

I think people need to realize that a community doesn;t have to consist of 1000 people, a community begins when you have just a few people (or even 1 person). It’s the quality not the quantity of the relationships that matter.

on a separate note, guy kawasaki recently did an interview where he said he think social networks should start charging a monthly subscription. I decided to ask the question on linkedin and have received around 60 responses. so i think another crucial social media question is, would you pay for it?

the post below gives my reasons for why i think social networks should not charge, it also links to the linkedin question i asked, check out a few of the responses, they are quite interesting.

http://www.jmorganmarketing.com/should-social-networks-charge-a-fe/

]]> By: john harper http://www.ducttapemarketing.com/blog/2008/06/05/the-ultimate-social-marketing-question/comment-page-1/#comment-399425 john harper Sat, 07 Jun 2008 16:23:33 +0000 http://www.ducttapemarketing.com/blog/2008/06/05/the-ultimate-social-marketing-question/#comment-399425 I posted a question on LinkedIn a month ago - this post would have been the best rated answer. Keeping that question in mind is the perfect orientation. I see little or no value in all of the indiscriminate linking happening. It reminds me of MMLMGS - Manic MLM Greed Syndrome. I posted a question on LinkedIn a month ago – this post would have been the best rated answer. Keeping that question in mind is the perfect orientation.

I see little or no value in all of the indiscriminate linking happening. It reminds me of MMLMGS – Manic MLM Greed Syndrome.

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2008/06/05/the-ultimate-social-marketing-question/comment-page-1/#comment-399411 John Jantsch Fri, 06 Jun 2008 16:45:08 +0000 http://www.ducttapemarketing.com/blog/2008/06/05/the-ultimate-social-marketing-question/#comment-399411 @Tamsin - so true, that's why I often tell people the trick is to open as many of these channels as you can but make it very easy to do and to monitor with toolbars and routines because the ROI may be very low in he beginning, but eventually may open into something big for you. @Tamsin – so true, that’s why I often tell people the trick is to open as many of these channels as you can but make it very easy to do and to monitor with toolbars and routines because the ROI may be very low in he beginning, but eventually may open into something big for you.

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