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I had a great interview with Rohit Bhargava over at the Duct Tape Marketing podcast. He is a founding member of the 360 Digital Influence team at OgilvyPR, award winning author of The Influential Marketing Blog and author of Personality Non Included, a book that urges business owners to find and communicate a unique voice or personality - particularly in the age of social media.
I believe job #1 for any business, particularly small businesses, is to find a way to stand out, to be different. Doing so in a meaningful way (meaningful to a market segment that cares) is the secret to long term success, word or mouth buzz and ultimately more profit.
Bhargava calls this standing out a companies’ personality and, much like a person, there are styles and attributes that suit some companies and attract some customers. It’s essential that you figure out your style (he profiles a dozen or so) and wear it well.
One of the easiest ways for a company to exhibit their personality is through stories and we spend a fair amount of time during this episode discussing this topic. (A topic I write about often)
The book comes with lots of extra content and a few hidden personality surprises for those who take the time to dig a bit. I for one know that I was pleased to learn that no chickens were harmed in the writing and publishing of the book.
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This entry was posted on Monday, June 9th, 2008 at Jun 09, 08 | 9:03 am and is filed under Core message, Marketing Strategy, Marketing messages, Positioning. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
Personality does seem to sell, your business’s personality determines how people relate to you and how comfortable they’ll feel when dealing with you