Comments on: How to Demonstrate Word of Mouth http://www.ducttapemarketing.com/blog/2008/06/16/how-to-demonstrate-word-of-mouth/ Small business marketing blog Sun, 22 Nov 2009 02:06:52 -0500 http://wordpress.org/?v=abc hourly 1 By: Karen H. (cjsmom) http://www.ducttapemarketing.com/blog/2008/06/16/how-to-demonstrate-word-of-mouth/comment-page-1/#comment-400278 Karen H. (cjsmom) Fri, 18 Jul 2008 22:35:39 +0000 http://www.ducttapemarketing.com/blog/2008/06/16/how-to-demonstrate-word-of-mouth/#comment-400278 I am a volunteer BzzAgent. Most BzzAgent's are completely transparent and we are proud of it! I loved the manual. I wouldn't have purchased it but I loved every word. Anything that people talk about is considered word of mouth, whether it's good, bad, or indifferent. The world would be a totally different place without Word of Mouth. I am a volunteer BzzAgent. Most BzzAgent’s are completely transparent and we are proud of it! I loved the manual. I wouldn’t have purchased it but I loved every word. Anything that people talk about is considered word of mouth, whether it’s good, bad, or indifferent. The world would be a totally different place without Word of Mouth.

]]> By: Corinna Ball http://www.ducttapemarketing.com/blog/2008/06/16/how-to-demonstrate-word-of-mouth/comment-page-1/#comment-400003 Corinna Ball Tue, 08 Jul 2008 18:10:00 +0000 http://www.ducttapemarketing.com/blog/2008/06/16/how-to-demonstrate-word-of-mouth/#comment-400003 I have been a buzz agent for about a year now and as such I am probably biased. Indeed, being a buzz agent was how I was alerted to the book in the first place. I know that there are a fair few critics about the Buzz Agent scheme and this book really does well to refute some of the claims of the critic. It also adds an extra perspective. One of my concerns has been that people might try to play the system. Having read the book I now realise that it does not matter. Even if people decide to make up Buzz they find out more about the product in the process so that is at least one person who has learned something about it that otherwise would not. This surely must be classified as success. Word of mouth is something entirely natural. I encounter it all the time: on the train, in the office canteen, in the supermarket. Surely it is a no brainer that people should tap into this resource, organising and guiding it to make it more effective. I am the sort of person who leaves the room when the adverts come on the TV, quickly skip over the ads in magazines or newspapers, etc. However, when I hear people talking about a product that is of interest to me, my ears prick up. The example of Crocs were used in the book. Word of Mouth marketing is exactly what convinced me that I ought to try them. I had seen them and thought that I would never wear anything so ugly. Then I kept hearing how comfortable they were and I decided to get a pair. I am converted. They are the only casual shoes I wear nowadays and have x amount of different styles and colours. Why did the Word of Mouth work for me? Because I knew that the people talking about them had nothing to gain or to lose by doing though. It was honest and based on personal experience. The Buzz Agent scheme is very upfront about that it is against the terms and conditions to try to "sell" the product. It asks people to honestly talk about it both positive and negative. I really do not understand where the criticism comes from and I do sincerely hope that the book manages to put a lot of it to rest. It is well thought out, uses plenty of examples and is above everything honest. I really enjoyed reading it and hope so will many others. I have been a buzz agent for about a year now and as such I am probably biased. Indeed, being a buzz agent was how I was alerted to the book in the first place. I know that there are a fair few critics about the Buzz Agent scheme and this book really does well to refute some of the claims of the critic. It also adds an extra perspective. One of my concerns has been that people might try to play the system. Having read the book I now realise that it does not matter. Even if people decide to make up Buzz they find out more about the product in the process so that is at least one person who has learned something about it that otherwise would not. This surely must be classified as success.
Word of mouth is something entirely natural. I encounter it all the time: on the train, in the office canteen, in the supermarket. Surely it is a no brainer that people should tap into this resource, organising and guiding it to make it more effective. I am the sort of person who leaves the room when the adverts come on the TV, quickly skip over the ads in magazines or newspapers, etc. However, when I hear people talking about a product that is of interest to me, my ears prick up. The example of Crocs were used in the book. Word of Mouth marketing is exactly what convinced me that I ought to try them. I had seen them and thought that I would never wear anything so ugly. Then I kept hearing how comfortable they were and I decided to get a pair. I am converted. They are the only casual shoes I wear nowadays and have x amount of different styles and colours. Why did the Word of Mouth work for me? Because I knew that the people talking about them had nothing to gain or to lose by doing though. It was honest and based on personal experience. The Buzz Agent scheme is very upfront about that it is against the terms and conditions to try to “sell” the product. It asks people to honestly talk about it both positive and negative. I really do not understand where the criticism comes from and I do sincerely hope that the book manages to put a lot of it to rest. It is well thought out, uses plenty of examples and is above everything honest. I really enjoyed reading it and hope so will many others.

]]> By: Katie http://www.ducttapemarketing.com/blog/2008/06/16/how-to-demonstrate-word-of-mouth/comment-page-1/#comment-399680 Katie Mon, 23 Jun 2008 15:43:23 +0000 http://www.ducttapemarketing.com/blog/2008/06/16/how-to-demonstrate-word-of-mouth/#comment-399680 P.S. I forgot to add that I'm a volunteer BzzAgent, which is how I got turned onto the book in the first place. It also renewed my desire to be an agent, and to understand from the company's standpoint as to why transparency, and word of mouth in general is so important to today's marketing world. P.S. I forgot to add that I’m a volunteer BzzAgent, which is how I got turned onto the book in the first place. It also renewed my desire to be an agent, and to understand from the company’s standpoint as to why transparency, and word of mouth in general is so important to today’s marketing world.

]]> By: Katie http://www.ducttapemarketing.com/blog/2008/06/16/how-to-demonstrate-word-of-mouth/comment-page-1/#comment-399679 Katie Mon, 23 Jun 2008 15:41:29 +0000 http://www.ducttapemarketing.com/blog/2008/06/16/how-to-demonstrate-word-of-mouth/#comment-399679 This is more of a general comment, but I just finished reading it, and anyone who is thinking "I don't have time to read a book right now," or "Ugh that doesn't really sound that interesting or up my alley," my advice would be to take the 10 seconds or so to dl the book, print it out (or read online if you want to save some trees) because it is really worth it. I was able to read it on the T to work over three mornings... not bad at all! It's a quick read and it has lots of interesting tidbits of information... and Balter manages to sneak in some good insights into the world of word of mouth and where marketing seems to be headed for the forseeable future. I promise you it is a good read, it even made me nostalgic for the good ole days of Tickle Me Elmo and Cap'n Crunch (Oh cap'n, how could you do that to your family???). bottom line: READ! (and enjoy, but I don't need to tell you that, you will on your own). This is more of a general comment, but I just finished reading it, and anyone who is thinking “I don’t have time to read a book right now,” or “Ugh that doesn’t really sound that interesting or up my alley,” my advice would be to take the 10 seconds or so to dl the book, print it out (or read online if you want to save some trees) because it is really worth it. I was able to read it on the T to work over three mornings… not bad at all! It’s a quick read and it has lots of interesting tidbits of information… and Balter manages to sneak in some good insights into the world of word of mouth and where marketing seems to be headed for the forseeable future. I promise you it is a good read, it even made me nostalgic for the good ole days of Tickle Me Elmo and Cap’n Crunch (Oh cap’n, how could you do that to your family???).

bottom line: READ! (and enjoy, but I don’t need to tell you that, you will on your own).

]]> By: Alex Funk http://www.ducttapemarketing.com/blog/2008/06/16/how-to-demonstrate-word-of-mouth/comment-page-1/#comment-399603 Alex Funk Tue, 17 Jun 2008 22:29:38 +0000 http://www.ducttapemarketing.com/blog/2008/06/16/how-to-demonstrate-word-of-mouth/#comment-399603 John, thanks for the info on where to get this book. I'm already loving it and I've only flipped through the first few pages. Seems to be short and sweet - like WOM needs to be. Long stories are harder to pass on cheers! John,

thanks for the info on where to get this book. I’m already loving it and I’ve only flipped through the first few pages. Seems to be short and sweet – like WOM needs to be. Long stories are harder to pass on

cheers!

]]> By: Colleen http://www.ducttapemarketing.com/blog/2008/06/16/how-to-demonstrate-word-of-mouth/comment-page-1/#comment-399594 Colleen Tue, 17 Jun 2008 03:15:02 +0000 http://www.ducttapemarketing.com/blog/2008/06/16/how-to-demonstrate-word-of-mouth/#comment-399594 Nice review! I downloaded the manual and look forward to reading it. I'm a volunteer BzzAgent and have been struck by innovative word-of-mouth marketing techniques. Nice review! I downloaded the manual and look forward to reading it. I’m a volunteer BzzAgent and have been struck by innovative word-of-mouth marketing techniques.

]]> By: Julie http://www.ducttapemarketing.com/blog/2008/06/16/how-to-demonstrate-word-of-mouth/comment-page-1/#comment-399593 Julie Tue, 17 Jun 2008 02:49:23 +0000 http://www.ducttapemarketing.com/blog/2008/06/16/how-to-demonstrate-word-of-mouth/#comment-399593 Word of Mouth marketing I think is the best kind! I am definitely going to do the free download and get some tips for my business! bzzagent has helped me "come out of my shell" in talking to people, I hope this book has even more tips and strategies I can use! Word of Mouth marketing I think is the best kind! I am definitely going to do the free download and get some tips for my business! bzzagent has helped me “come out of my shell” in talking to people, I hope this book has even more tips and strategies I can use!

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2008/06/16/how-to-demonstrate-word-of-mouth/comment-page-1/#comment-399589 John Jantsch Mon, 16 Jun 2008 21:03:24 +0000 http://www.ducttapemarketing.com/blog/2008/06/16/how-to-demonstrate-word-of-mouth/#comment-399589 @Brent, well, sure, but that's going here too I do beleive - time will tell though DON'T YOU THINK @Brent, well, sure, but that’s going here too I do beleive – time will tell though DON’T YOU THINK

]]>