Comments on: How Are Your Marketing Proguessions Working Out? http://www.ducttapemarketing.com/blog/2008/06/22/how-are-your-marketing-proguessions-working-out/ Small business marketing blog Sun, 22 Nov 2009 02:06:52 -0500 http://wordpress.org/?v=abc hourly 1 By: Nate Stockard http://www.ducttapemarketing.com/blog/2008/06/22/how-are-your-marketing-proguessions-working-out/comment-page-1/#comment-399692 Nate Stockard Tue, 24 Jun 2008 04:15:34 +0000 http://www.ducttapemarketing.com/blog/2008/06/22/how-are-your-marketing-proguessions-working-out/#comment-399692 I have checked my progress with my business and financial plans each month. I have goals that I shoot for, see if we are on track, and make changes if not. I don't wait for tax time to realize we didn't make as much money as we should have! Nate Stockard I have checked my progress with my business and financial plans each month. I have goals that I shoot for, see if we are on track, and make changes if not. I don’t wait for tax time to realize we didn’t make as much money as we should have!

Nate Stockard

]]> By: Gary S. Hart http://www.ducttapemarketing.com/blog/2008/06/22/how-are-your-marketing-proguessions-working-out/comment-page-1/#comment-399686 Gary S. Hart Mon, 23 Jun 2008 21:18:26 +0000 http://www.ducttapemarketing.com/blog/2008/06/22/how-are-your-marketing-proguessions-working-out/#comment-399686 Excellent advice John. When I became VP of a sales division 25-years ago, sales projections were a requirement that became a wonderful habit. My monthly goals were modified to meet annual projections. When we had an off month, the following month's target was bumped up. And when we surpassed our monthly mark, I suggested increasing our annual target. From an operational standpoint, I could not function without projections, especially in a down market. My wife's dance school is a luxury and has been mildly affected by the current market conditions. Last September we looked at expenses that we could cut or reduce, which is a good habit in any economy. Revenue did not increase, but our profit margin grew. She feels well prepared for this coming season. Excellent advice John.

When I became VP of a sales division 25-years ago, sales projections were a requirement that became a wonderful habit. My monthly goals were modified to meet annual projections. When we had an off month, the following month’s target was bumped up. And when we surpassed our monthly mark, I suggested increasing our annual target.

From an operational standpoint, I could not function without projections, especially in a down market. My wife’s dance school is a luxury and has been mildly affected by the current market conditions. Last September we looked at expenses that we could cut or reduce, which is a good habit in any economy. Revenue did not increase, but our profit margin grew. She feels well prepared for this coming season.

]]> By: JudyAnn Lorenz http://www.ducttapemarketing.com/blog/2008/06/22/how-are-your-marketing-proguessions-working-out/comment-page-1/#comment-399683 JudyAnn Lorenz Mon, 23 Jun 2008 18:43:15 +0000 http://www.ducttapemarketing.com/blog/2008/06/22/how-are-your-marketing-proguessions-working-out/#comment-399683 Proguessions and the tracking plan are all tools of comfort for our projections and goals. Once we have them in place, we wonder how we were intimidated by the idea or how we got along without them. Proguessions and the tracking plan are all tools of comfort for our projections and goals. Once we have them in place, we wonder how we were intimidated by the idea or how we got along without them.

]]> By: Savings Accounts 411 http://www.ducttapemarketing.com/blog/2008/06/22/how-are-your-marketing-proguessions-working-out/comment-page-1/#comment-399672 Savings Accounts 411 Sun, 22 Jun 2008 23:53:51 +0000 http://www.ducttapemarketing.com/blog/2008/06/22/how-are-your-marketing-proguessions-working-out/#comment-399672 Revenue projections are absolutely critical to growing a business. As you said, you need a goal to hit. I think you need to go a step further though. You need to build out a concrete plan as to where those revenues are going to come from. A bridge report showing what you need to bring in to hit your projections. Revenue projections are absolutely critical to growing a business. As you said, you need a goal to hit.

I think you need to go a step further though. You need to build out a concrete plan as to where those revenues are going to come from. A bridge report showing what you need to bring in to hit your projections.

]]> By: Mark Truman http://www.ducttapemarketing.com/blog/2008/06/22/how-are-your-marketing-proguessions-working-out/comment-page-1/#comment-399671 Mark Truman Sun, 22 Jun 2008 23:35:49 +0000 http://www.ducttapemarketing.com/blog/2008/06/22/how-are-your-marketing-proguessions-working-out/#comment-399671 Yes! My annual revenue projections are the best thing I've ever done for myself. It lets me tell my staff how they are doing and focuses my marketing on the stuff that gets me results! I can't recommend this enough. Yes!

My annual revenue projections are the best thing I’ve ever done for myself. It lets me tell my staff how they are doing and focuses my marketing on the stuff that gets me results!

I can’t recommend this enough.

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