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This article on the AP wire is such a good reminder - mid year financial check-ups
The grade school my kids went to used to celebrate 1/2 birthdays - the 6 month date between one birthday and the next - why not celebrate 1/2 vision day for your business.
So, you sat around the fireplace in late December 2007 and made a list of goals, right? July 1 is such a great date to take a look at just how well you are doing. It’s also a great time to create some new goals, realign unrealistic goals, and create a list of action steps that will point you towards realizing your current vision for your business. While you’re at it make sure you work on personal, business, strategic and tactical goals all at the same time - there is no such thing as life/work balance - it’s just all about vision and having fun.
Oh, and don’t forget - marketing is a habit - do it every day, week, month, quarter and do it passionately.
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This entry was posted on Thursday, June 26th, 2008 at Jun 26, 08 | 7:42 am and is filed under Financial Management, Marketing Calendar, Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
Great idea, John. It’s also an opportunity to get in touch with your existing clients if you haven’t been keeping up with them. A lot of companies will send out holiday cards in December and then not have direct, personal contact with them until the next year, other than the occasional newsletter or press release. Take a minute and make a list of your top 20 or 30 clients at least and send them a personal note or card.
@Ken - thanks - nice addition to the mid year list. Hand write that note and watch it really get some buzz.