Small Business Marketing Blog from Duct Tape Marketing

Often times marketers pass up obvious opportunities to up-sell and cross-sell products and services. When someone buys your product you are handed a perfect way to introduce other products or other ways to get more from your products.
I’m always amazed when I open a shipment from someone and it doesn’t have a catalog or flyer [...]

Sometimes small business marketing, and all the tactical things that go into it, is a little like cooking for me. People tell me I’m a pretty good cook and here’s my secret. I’m not afraid to take ingredients I like and throw them together and see what happens. I don’t measure so much as I [...]

I casually posted this question on Twitter today and was amused and enlightened by the responses.
“What’s the difference between an expert and a guru?”
Here’s my favorite : “Expert knows his stuff, contributes to industry related publications, but may or may not have fans and followers. Expert becomes a guru when he/she has his own volunteer [...]

There’s a lot of talk these days in marketing circles about “green business” practices and marketing. I spent some time talking about this very thing with Tim Sanders whose upcoming release – Saving the World at Work – dives into the topic in a very smart way. (Look for our chat on the Duct Tape [...]

Bob Burg, author of Endless Referrals and The Go-Giver (with John David Mann) stopped by the Duct Tape Marketing podcast to talk about referrals and simple power of giving as a business practice.
Joe, the protagonist of the Go-Giver, learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to [...]

The title of this post is the name of a great free service. Help a Reporter Out (HARO) is the brain-child of East Coast PR pro Peter Shankman. (I did a podcast with Peter that I will publish shortly, but I wanted you to know about this resource right away.)
HARO started out as a Facebook [...]

Aaron Wall of SEOBook puts out some very nice free tools to use in your SEO efforts.
One that I’ve recently started using is Rank Checker. This is a Firefox plug in that sits in your browser ready to go to work. If you visit a site and wonder how that site ranks for any of [...]

This clever political candidate has produced a unique yardsign. The sign features the candidates’ name and likeness as well as a large white space that allows supporters to fill in their own personal message of why they are voting for him.
This is a brilliant application of offline social media and user generated content and gives [...]