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As web visitors become used to the interactive features found on many social media sites the expectations for such increases for all.
Audio, video and the ability to rate, review and comment are on the way to becoming standard features.
Small business marketers can take advantage of this trend towards interaction by using some very simple tools found at a site calledJS-Kit.
JS-Kit offers simple cut and paste javascript implementation of features for comments, reviews, ratings, navigation and polls. These functions can be built into just about any static HTML web page and add instant interaction without the need for serious programming or software upgrades.
Currently all the services of JS-Kit are free, but there are some hints that a subscription model is in the near future. Either way this is a great set of tools.
Below is an example of the review function. This tool allows visitors to vote on and comment on this post. Click the review link and you can see how it works. You could customize this and automatically add it to every post (although most blog software already allows comments) but the real power I think is to add this type of functionality to your static product pages or articles and encourage customer reviews.
Comments
This entry was posted on Tuesday, July 8th, 2008 at Jul 08, 08 | 5:07 am and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
Multimedia elements also offer a lot of possible link bait.
It is interesting to see different features that make a traditional web site more interactive.
Nowadays people should seriously consider a blog, even if they are to start a a static web site. Nowadays blog software is powerful enough to be used as simple CMS. With plugins, you can add ratings and other features just as easily.
John.
You’ve done it again. I come to browse your blog for a few minute and now you’ve got me chasing another idea.
Ever since I started playing around with Squidoo I have loved the interaction element of polls and wanted to add some to my business coaching blog.
So now I’ve got to try to work out how to set up the “biggest marketing frustration” poll.
Thanks
Paul
Sorry John this is me again.
I have now set up my marketing frustrations poll and the entire process is so neat, easy and quick. I am very impressed so thanks again and if anybody would like to pop over to see the poll, please also vote.
It is at http://businesscoaching.typepad.com/the_business_coaching_blo/2008/07/your-biggest-marketing-frustrations.html
JS Kit sounds like an excellent option for activating interactive features on a website…….this seems to be the way of the future for web marketing
What an excellent resource! Thank you so much for sharing it with us - it may be just what I need to juice up my static site!