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  • What a Business Makes

    I’ve owned my business now for over twenty years, I love it, wouldn’t have it any other way. I’ve worked very hard to make my business what it is, but I’ve finally come to the conclusion that, after years of hard work in this endeavor – you don’t only make a business in this process; a business makes you.

    Boulder FlatironsBut, there’s the ironic rub. As a business makes you, it also borrows much from you. The fears, baggage, sabotage and hesitation that manifest themselves in your inner, daily life, will likely show up in your business as well.

    That’s the raw, joyous, scary, freeing thing about owning a business really.

    The relationship between what a business owner does in a business and does in a life is not something that can be balanced, only recognized. You can plan, strategize, map, vision, plot and document yourself a clear, concise business, but the only certain way to be wrong is to believe you can control what happens all along the way. But, letting go is maybe the hardest business skill to learn.

    As something that will leave a long, deep and permanent mark on your life, detachment from much of the “known how” is essential. The need for control is often based in fear of the unknown.

    If you find that your business, for example, surges and retreats, over and over again, only to remain locked on an invisible plateau, it’s a sure sign that something inward is holding back your outward reality.

    you don’t only make a business in this process; a business makes you.

    For so many business owners this hold back is based in an inability to give in to love. Now, this isn’t something that’s addressed enough in business terms so let me clarify. By love I don’t mean the romantic, soft, Hollywood kind of thing. I’m talking about the strong, brave, intuitive kind of love that takes guts to live and more guts to acknowledge in a business. It’s the kind of love that manifests itself in fair decisions, a desire to change things for the good, a letting go of the ego long enough to learn from your mistakes, and a passion for things that sells and attracts in and of itself.

    Looking deep inside for clues to things that are holding your business back is tough work, but it may indeed be the best kind of strategic work you can engage in. I find a hike up a mountain can be a great way to get the process started. Careful though, it’s not always pretty up there.

    There’s nothing simple about what I’m suggesting, but if you are to make this thing called a business serve this thing called a life – let it glimpse a piece of the best of what resides inside and you just might find that you more easily manifest something stunning outside.

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    Posted by: John Jantsch on Jul 13, 08 | 8:08 am
    Category: Entrepreneur, Marketing Strategy, Start-up | Tags:

    Comments
    • Hi John

      This blog reminds me of echoes of your E Myth days in terms of setting both your Primary Aim and Strategic Objective so that your business supports your life plan.

      When the two are aligned, you don't have the conflicts that create the love/hate relationship which causes the confusion are causes procrastination on some issues but red hot devotion and commitment on others.
    • In my recent years, I have wrestled with the identity and calling of what we on earth refer to as your job. Moving into having my own business was a natural step, but not an easy one. Moving FROM the identity of working for someone else, then transitioning to loving what I got to do (but someone else rewarding me for my hard work via this thing called salary), to now owning my own business - What a journey! I agree, even though the latter season has been more challenging than I ever imagined, I love having my own business. I love pursuing what I enjoy doing BECAUSE I know there's more to it than this. I love knowing that through my business, I can pursue greater things. Passion for what's truly important. Not that I couldn't (or didn't) have that before, I love having the responsibility of leading my company toward the pursuit of greater things!
    • Thanks for this wise post John! I'm in a place of letting go of so much control of my business and this reinforces that's it's the right thing for me to do right now.
    • John Jantsch
      @Jan - you bet, but it's the hardest thing to do isn't it?
    • I have a brother who is a consultant in organizational ontologics. Through the years he has managed to help me understand that a business - not matter what size, 1 to 1000 - is made up of both human and "mechanical" systems and that to work successfully, it must have a balance between "leadership" and "management." To me, in my 1-person business, leadership is my vision [goals, dreams, directions, passions] and management is my daily "to-do's", the mechanical [technological] means of achieving the leadership visions and passions. It's the leadership part that a business owner must clarify so that, as you say John, the journey up the mountain is one of exhilaration, and not rude disappointment. - Linda
    • Powerful post John. I LOVE this: "I’m talking about the strong, brave, intuitive kind of love that takes guts to live and more guts to acknowledge in a business."

      May we all live that way.
    • I thought your article was very thoughtful. I meet a lot of business owners and I often see a special passion for what they are doing. If I don't see the passion in their eyes and feel it when we interact, I question whether or not they are going to succeed. The passion is sometimes the only thing that keeps a business owner going. When you really get to know them, you often find out that their business actually has a very important significance in their lives. They are truly filling a need they have, so their business really is part of them and their success has much more meaning than just a lot of money and fame. I thoroughly enjoyed your article. Keep it coming.
    • John Jantsch
      @Paul - you are right about the e-myth connection. I have been and still am very influenced by the connection of life and business. In fact, Duct Tape Marketing and E-Myth Worldwide are co-presenting a 2-day workshop in November that will bring life to leadership and marketing a business.
    • John Jantsch
      @Linda, Steve and Bill - thanks, I'm glad this post touched you. I have to admit, it's a little personal for me so it's a little scary to put it out there too.
    • Thanks John, I am just starting a business and can already tell you I struggle with this problem...mostly the unknown. In just a few short months we've already had our ups and downs and I'm looking forward to getting to the part where I enjoy it and wouldn't trade it for anything!
    • This post is great, John. I really enjoyed hearing a bit of a personal note from you on the subject of business. Keep up the awesome work!
    • pamslim
      You hit it John, there is nothing like owning your own business to truly face your greatest fears.

      Letting go and trusting is often seen as weak behavior in the business world, but, under the right conditions, it is the most powerful.

      The leaders I love the most are those that never take their position for granted and develop both their businesses and themselves. You are a great example of this!

      Can't wait to see what comes of this powerful introspection.

      -Pam
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