Comments on: Are You Easy?

By: Mark

Mark — Tue, 29 Jul 2008 20:48:52 +0000

Great post, John. We’re asking these questions in our organization, both in terms of communication/outreach and in the Jim Collins, “What do we do best?”/activities sense.

By: Greenville SEO

Greenville SEO — Tue, 22 Jul 2008 15:53:59 +0000

Its funny how a lot of these points are valuable in the office too.

Over the last 10 years I have had the pleasure of working with developers, designers, CEO’s, account managers, integrated consultants etc… It’s amazing all the different personalities you come across.

But something as simple as “communication” can make or break a deal.

By: John Stack

John Stack — Sun, 20 Jul 2008 21:47:55 +0000

Great post! What I liked is that all of the items were more or less “ask” and not tell. In other words, all of the things that make inbound communications better. Frictionless is an incredibly powerful term.

By: Paul Simister

Paul Simister — Sat, 19 Jul 2008 06:43:20 +0000

Great tips John and so true.

Isn’t it amazing how we can make it difficult for people to do exactly what we want them to do – contact us, buy from us, refer us – because we are too busy trying to keep life easy and simple for ourselves.

A timely reminder to look at everything from the other person’s perspective both in terms of “why should they do what I want” and “why won’t they”.

In my consultancy and coaching I sometimes take people through a reverse brainstorming exercises to look at what we could do to stop something we wanted to happen as a reminder that it is often easier to “not do” than it is “to do”.

By: LindaBusiness

LindaBusiness — Fri, 18 Jul 2008 21:28:29 +0000

What an awesome list! There is so much you offer and suggest in your blog posts that I’m trying to understand and assimilate appropriately in my business. Funny thing, the company my brother works for – you log onto their website and just about no one can understand what they do from a first read.

By: MarketingTwins-Randy

MarketingTwins-Randy — Fri, 18 Jul 2008 20:24:24 +0000

“To understand” is still the hardest for me. I guess its just habit or human nature to want to appeal to everybody! And speak in a way that reaches everyone, all the time. Practically, it’s impossible, but why the resistance we have as small business owners to GO NARROW? We feel we may miss an opportunity, but we’re missing more by NOT.

By: Gary S. Hart

Gary S. Hart — Fri, 18 Jul 2008 19:40:38 +0000

I want to be easy! Your outline is well done.

Click to call is very interesting to me but very few reviews out there. Google pulled the plug for some reason and Jajah seems to be the big player.

Any recommendations John?

By: John Jantsch

John Jantsch — Fri, 18 Jul 2008 19:34:53 +0000

@Mark – thanks, you’re right – I wrote this driving donw I10 – well actually I’m not driving, out near Joshua Tree National Park – maybe I should take in the Joshua Trees and quit working!