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My guest on this week’s episode of the Duct Tape Marketing podcast is John Assaraf. You may recall the John was a central figure in the wildly popular - The Secret. John’s core message of bringing the principles of quantum physics to business through his new book The Answer is an important leap that small business owners need to better understand.
Some of the current thinking around attraction and other natural laws can feel a little “new age” in business circles but I think it’s pretty hard to deny the power of applying these concepts to growing a business that is authentic and life enriching. I often tell people who feel like this too big of a step to take a little piece of this and see if they can find something in it that helps them better understand how the universe works. Growing a small business is a lot of work, why not arm yourself with every tool possible?
This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.
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This entry was posted on Monday, July 21st, 2008 at Jul 21, 08 | 9:54 am and is filed under Business Books. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
I think my biggest problem with new age thinking, like quantum physics, is that it completely baffles my mind… I would have to hope that I needn’t apply any of those practices to marketing…
I actually coach clients in this exact realm. Adding this mental element to your arsenal proves extremely helpful.
I agree Todd- your thoughts and beleifs directly affect all of your actions. If you are not clear, precise and aligned with exactly who you are marketing too, what they want and need, and where they are looking at your message then you run the risk of not reaching anyone at all
John Assaraf did a fantastic job cracking the entrepreneur’s code and teaching people how to grow any business by first reconditioning their mind for success, in his recent book “The Answer.” John is actually holding a free conference call Wednesday, August 20th @ 5pm PST. He will give his insights and tips on how to “have it all” in life. He’ll also select a few lucky people to personally mentor. Check out details and register for the call here… http://www.JohnAssaraf.com/hia/challenge.htm?s=hiac2008